Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
Meeting the needs of HCPs has always been a complicated matter. That is largely because HCPs are human beings, just like the rest of us! They have distinct patient populations and specialities, but they also have their own personal preferences and needs. For life...
The countdown is on! The 2022 midterm elections will be here before we know it. In the upcoming months, communications and campaign managers across the country will be pulling out all the stops to ensure their candidate or cause reigns supreme at the polls. One of the...
AnalyticsIQ has always found value in closely monitoring changes in consumer behavior over time. This is especially true when those changes pertain to media consumption or purchase behavior. Our cognitive science team has the privilege of asking the questions that...
It’s April, which means the season of celebrating “Dads and Grads” is in full swing. So what better time to announce the launch of our University Partner Program nomination period? What is it? Our University Partner Program gives data science students, professors and...
Our Curtis Marshall and Brandon Smith will be on the road again this month attending Reuters Events: Insurance AI and Innovative Tech USA and the Digital Insurance Summit. We’re so excited to see you there to learn, discuss, and share ways insurance carriers are...
