Santa Claus can be found in cultures throughout the world, based on legends and real historical figures. Though some choose to not even believe he exists, to many, Santa is a figure of goodwill and the personification of Christmas cheer. His presence has frequently...
If you are part of a non-profit, you’ve likely heard the adage “Make it personal!” a gazillion times. Why then are so many organizations still heavily underfunded when it comes to data? There must be a missing link, right? Creating a personalized...
This is a guest post contributed by the leading data commerce platform, Narrative I/O. A brand’s target audience is composed of multi-faceted individuals that lead busy lives, juggling work, family, and social obligations on a daily basis. All of these facets of a...
Recently, we announced the official launch of Connection+, our best-in-class B2B2C linkage solution. What exactly is B2B2C linkage data? For AnalyticsIQ, we’ve brought together the power of our two robust databases, PeopleCore and BusinessCore, to help B2B brands...
Gen Z is the first truly digital and social media native generation. Born between 1996 and 2012, they have built a relationship with technology from the beginning, integrating it into their lives from early childhood. Their approach to day-to-day activities and their...
