This is a guest post contributed by privacy-enhancing technology innovator Karlsgate. Changing the way privacy is managed begins with understanding the different ways in which data has historically been protected. From encryption and hashing to the more recent...
Sports brands face a unique challenge in today’s digital age: how to stand out in a crowded market and deliver personalized experiences to fans who have an endless number of entertainment options. The answer? Predictive data. Predictive data offers insight into...
Did you know married couples are 21% more likely to go to the dentist regularly? That divorcees meditate more than their married counterparts, and singles are more likely to get Marketplace health insurance? At AnalyticsIQ, we’ve powered the creation of statistics and...
Cars play a large role in the projection of a driver’s identity, and can say a lot about their owners, even when they’re not behind the wheel. At AnalyticsIQ, we’ve performed in-depth research on car owners behavior to understand how it is linked to...
“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...
