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AnalyticsIQ is pleased to announce the recent addition of Brook Hoy to our fast-growing team! Brook is going to be bringing his expertise in product management and development to the organization as our Vice President of Product Management.

Let’s meet Brook!


Brook earned his undergraduate degree in criminal justice and political science at the University of Nebraska Omaha, and later went on to obtain technology and leadership certifications from several academic organizations including, University of Maryland, The John Hopkin’s University, Northwestern University, and the Copenhagen Business School.

Brook’s career in product development began as an Account Executive at InfoGroup in their Broker division. Through years of hard work and dedication, Brook went on to climb the ranks as a Business Analyst, Product Analyst, Front-End Developer, Senior Product Manager, Director of Product Management, and ultimately Director of Product Management/Strategy for Infogroup’s Enterprise Division.

In addition to Brook’s success at Infogroup, he spent time at Acxiom and is also is an accomplished entrepreneur. Brook founded Peareo, LLC which was a peer-to-peer marketplace designed as an alternative to Craigslist and eBay.  He developed the concept, design, and branding for the company, and expanded the site’s functionality with Safe Meeting Spots and a robust rating system to optimize functionality while minimizing capital outlay, Brook partnered with offshore development resources. Clearly, a product innovator!

Why AnalyticsIQ?

Brook choose to join AnalyticsIQ because of our unique data solution is something not often seen in the market today. “Solving business problems with cognitive psychology combined with data science is a very powerful solution, and I was excited to find new and innovative ways to get this data into our client’s hands,” Brooke explained.

Lightning Round!

Q: What do you enjoy doing in your free time?

  • A: In my free time I enjoy reading, mountain biking, and I consider myself to be a passionate foodie/wine connoisseur. 🍷

Q: What was your first job?

  • A: I worked at an amusement park at the age of 14 – never a dull moment there! 🎢

Q: Favorite holiday?

  • A: Thanksgiving 🦃

Q: Favroite Food?

  • A: Indian cuisine – yum! 🍛

Q: Favorite Quote?

  • A: “You have to start with the customer experience and work backwards to the technology.” – Steve Jobs 🍎

We are so glad to have you on the team, Brook!