Consumers and companies alike are buried in mountains of data every day. As a result, employing sophisticated data analytics to target in-market buyers at the right time is key. This is true not only for large purchases but is becoming common practice on a smaller...
Dear Friends and Partners, I don’t know about you, but I can’t believe we are nearing the midway point of this year – anybody else still reminding themselves to write 2023? No matter where you may be in your mental calendar, I have always felt the halfway point of the...
The latest research conducted by the Department of Cognitive Sciences takes a closer look at the impact inflation has on consumer behavior. Inflation and Price Hikes Impact Consumers Economists project high inflation will continue. Some predict months, while others...
Fan engagement strategies are adapting to connect with a new kind of fan. With more entertainment choices than ever before, the sports industry, including clubs and organizations, must turn to data to uncover a competitive edge. This is true whether the goal is to...
AnalyticsIQ’s new analysis examining social gamers is now available. Recent years have seen the world of gaming undergo a remarkable transformation. Gaming has transformed from a niche group of enthusiasts into a mainstream form of entertainment. Social gaming...
