How should marketers respond to ad-blocking?

How should marketers respond to ad-blocking?

In today’s connected world, the analytical and data-driven marketer must walk the fine line between valuable personalization and simply creepy. Consumers are more concerned with both relevance and privacy than ever before. That means marketers must respect and respond...
More than just a new look

More than just a new look

It’s official – after 10 years of delivering the most predictive data on the planet, the team at AnalyticsIQ is thrilled to reveal our new logo, enhanced website, and refreshed brand! And we’ve got to say – we look good. But after successfully helping countless...