Post by: Dave Kelly, Chief Executive Officer of AnalyticsIQ For years, philosophers have argued the nature of reality. Empiricists like David Hume argued that all we know must be rooted in observable facts. Meanwhile, rationalists like Rene Descartes thought that an...
It’s official, marketers. We can add two D’s to the 4 P’s of marketing. The two D’s, of course, represent ‘digital’ and ‘data’, and when effectively leveraged together, the pair produces sweet, sweet marketing music. And like it or not, the new additions are critical...
Income can be a viable marketing tool but when advertisers use it to predict household spend it often falls flat, producing less than desirable results and leaving marketers frustrated. So what is the alternative that helps advertisers and marketers achieve greater...
Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns? Let’s take a closer look. Many marketers have...
The importance of data quantity, quality, coverage Today’s businesses and organizations are awash in a sea of data. According to a recent study released by Gartner, more than 75% of them are using data to achieve important business goals. Among them, better marketing...
