Recently, the AnalyticsIQ team announced our exciting new partnership with 180byTwo as part of LiveRamp’s Data Innovators program. Together, we have developed new audience segments that combine our personal interest and behavioral data with 180byTwo’s business professionals and executive data. Focused on helping marketers better understand their target audience beyond the office walls, the new “Business Executive Audiences” are now live and available via the LiveRamp Data Store.
By focusing on accuracy and scale, we believe these new audiences provide marketers a unique way to reach audience of professionals on a more personal level. Want to learn more about these segments and how they can positively impact your next B2B campaign? Contact AnalyticsIQ at firstname.lastname@example.org.
To read the full partnership press release, you can head here.