It’s official – after 10 years of delivering the most predictive data on the planet, the team at AnalyticsIQ is thrilled to reveal our new logo, enhanced website, and refreshed brand! And we’ve got to say – we look good. But after successfully helping countless...
Thanks to big data and predictive analytics, today’s marketers can anticipate the future actions of consumers and increase their chances of enticing a purchase. Predictive models and data products are developed based on the raw, known data of past events, giving...
From Pong to VR, Super Mario to Angry Birds, the video game industry has come a long way in a relatively short period of time. The impressive evolution of both technology and product offerings have attracted a wide range of new consumers, creating a dramatic shift in...
Tis’ the season – election season, that is. As consumers are making up their minds about which candidate they will cast a vote for in the fall, should businesses and their marketers be interested? Can an individual’s presidential preference present data-driven...
‘Actions speak louder than words.’ The old adage is one that data-driven marketers agree with whole-heartedly. The modern marketer must draw actionable insights from data when using marketing analytics or else lose out in customer acquisition. In short, data must be...
