Atlanta, Georgia, USA / Berlin, Germany, October 8, 2020 – Consumer marketing data provider AnalyticsIQ has joined Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to AnalyticsIQ’s data products.
AnalyticsIQ is the first data company to consistently blend cognitive psychology with sophisticated data science to help clients understand the who, what, and why behind individuals and the decisions they make. PeopleCore, AnalyticsIQ’s consumer database, provides access to unique data attributes from demographics and affluence categories, to psychological drivers and purchase predictors.
“We truly appreciate our relationship with Datarade. Both of our companies are passionate about connecting users with the right data. Through our partnership, AnalyticsIQ’s predictive consumer and business data powered by cognitive psychology has provided value to a variety of organizations in achieving a multitude of goals. Without Datarade, we may otherwise have not had the opportunity to connect with and help those companies. Empowering data scientists to identify, analyze, and leverage external data is a win-win for data providers and users,” said Dave Kelly, Chief Executive Officer at AnalyticsIQ.
AnalyticsIQ’s data has thousands of attributes on 117 million households and 242.5 million individuals in the US, ensuring PeopleCore is one of the most comprehensive and predictive dataset on the market. This richness of data allows marketers to see more than just information – they gain a complete view of individuals and deepen their omnichannel connection with consumers.
“We’re thrilled to have AnalyticsIQ onboard our global data commerce platform. It’s a company which is blending data science with cognitive psychology, making it a leader in the US consumer marketing industry. AnalyticsIQ’s powerful predictive models and unique data product offering is meeting a growing demand for detailed, customer-focused datasets and APIs,” said Richard Hoffmann, Co-Founder and CCO of Datarade.
AnalyticsIQ also offers BusinessCore, a dataset that helps B2B marketers truly connect with their customers and prospects. By focusing on the person and learning more about an individual employee’s role, purchasing style, and preferences, companies can accelerate their marketing and sales efforts while building long-lasting customer relationships. BusinessCore data delivers essential data attributes on over 24 million businesses and 65 million professionals in the United States by linking an employee’s professional profile at work to their consumer profile at their home address. AnalyticsIQ goes beyond traditional firmographic data to identify which individuals are most likely to be Decision Influencers and Decision Makers within an organization.
AnalyticsIQ’s data is carefully sourced, aggregated, cleansed, and linked from a variety of public sources, including the census, econometric data, home sale records, occupational licenses, and more. Developed by its Cognitive Sciences Department, the company utilizes a unique proprietary survey method that gets at the hearts and minds of consumers. AnalyticsIQ deploys carefully crafted surveys to a random set of consumers to understand their specific attributes, behaviors, and propensities in order to build the most predictive models possible.
All of AnalyticsIQ’s data is validated to ensure the most accurate and predictive data for clients. The company’s clients come from a range of industries, including finance, insurance, travel retail, automotive, non-profit, healthcare, and political spaces.
While AnalyticsIQ offers data at the individual and household levels, the company is CCPA & HIPAA compliant as it aggregates data to various geographic levels – from MSA to Zip+4 – for those that do not want to take in or touch PII.
Data buyers can now discover AnalyticsIQ’s datasets and products via Datarade’s platform.
Founded in 2007 and based in Atlanta, AnalyticsIQ is vastly made up of data scientists, analysts, researchers, and cognitive psychologists with over 100 years of collective analytical experience. AnalyticsIQ is the first data company to consistently blend cognitive psychology with data science to understand the heart of individuals and their motivations. The company strives to help companies know their customers and prospects like they know their friends, and its mission is for data to fuel every brand experience. AnalyticsIQ’s data consistently outperforms other data providers, and the company’s flexible approach means that they will do whatever it takes to work with clients to solve the challenges they may be facing.
Datarade is the world’s fastest-growing e-commerce platform for data. With a persistent focus on crafting the ultimate data shopping experience, Datarade has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 300+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.