Consumer affluence levels blended with online content consumption gives marketers the signal they need to ensure they’re reaching the best customers
NEW YORK, NY AND ATLANTA, GA, February 13, 2019 – Predictive analytics and consumer marketing data creator, AnalyticsIQ, and Spectrum Media Services, the proprietary platform that identifies audiences based on the specific content they read and watch online in real-time, have created over 100 unique audiences that are available now exclusively through LiveRamp’s Data Innovators program.
For marketers to reach and acquire new customers effectively, it is necessary to target an audience interested in the offering. At the same time, those interested prospects must ultimately be a good match financially as well.
The powerful audiences created by AnalyticsIQ and Spectrum Media Services provide both crucial pieces of information, at the same time allowing marketers to reach consumers with varying levels of affluence and specific interests to match to their offering.
For example, travel marketers now have the opportunity to reach consumers who historically spend big on travel and have intentions to travel to specific destinations from Australia to the Caribbean. Financial service marketers can now target consumers with varying levels of affluence that match their offering. And auto marketers can now target consumers with the interest and means to purchase their vehicles.
“Many marketers know that using online behavioral data for targeting can drive online engagement, like video views or social sharing,” said Anna Brantley, Chief Revenue Officer at AnalyticsIQ. “That’s why we’re excited to partner with Spectrum Media Services. By layering on our powerful financial data, marketers can take their targeting strategy to convert casual browsers into valuable customers.”
Financial signals such as income are foundational in identifying ideal targets, but used alone do not signal intent to buy a product or service. Conversely, interest in a product, service or topic doesn’t mean a person is in the position to make a particular purchase decision. By finding the intersection of an individual’s financial position and the things that are actively of interest to them right now, ensures precise targeting.
We’re thrilled to stand up our first 100 unique audiences with AnalyticsIQ,” stated Paul Cannavale, VP of BD/Platform Relations. “Both of our companies provide differentiated data and we believe that bringing these data sets together will provide brands with more solutions and higher ROI,” added Cannavale.
Starting today, over 100 innovative audience segments from AnalyticsIQ and Spectrum Media Services are available via the LiveRamp Data Store for marketers to use to reach the right customers. Contact either company to learn more about how you can get started using these new audiences.
AnalyticsIQ is a leading predictive analytics and consumer marketing data innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help marketers understand how and why consumers make decisions. Our accurate and comprehensive PeopleCore consumer database provides unrivaled insights to advertisers, agencies and technology providers. Our data helps brands fuel personalized experiences across channels including direct mail, email, online, mobile and TV. Headquartered in Atlanta, Georgia, AnalyticsIQ’s team of data analysts, scientists, and cognitive psychologists have over 100 years of collective analytical experience and expertise. For more information, visit analytics-iq.com and follow us on Twitter @AnalyticsIQ.
About Spectrum Media Services
Spectrum is a platform driven by proprietary, patented algorithms that look beyond the words and topics on a page to actually understand why someone is reading a particular piece of content. That peek into consumer mindsets allows us to understand intent, and effectively identify the most relevant people, pages, sites and videos where your message is most likely to be heard. Our platform turns that content consumption into a signal we use to understand and target highly relevant pieces of content and the people consuming them. This unique methodology helps brands reach people while they’re in the right mindset and most receptive to your message. Visit https://spectrumplatform.com/ to learn more.