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Game Over: AnalyticsIQ Is Proud To Release GamerIQ

In Blog by Travis Meeks

There has been a dramatic shift in what can be considered the ‘stereotypical gamer’ thanks to an expanding market of bewildering products. What chance then do this industry’s marketers have at matching their unique offering to the right customers?

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Predicting the Unobservable: Thoughts on Predicted vs. Observed Data

In Blog by Travis Meeks

For years, philosophers have argued the nature of reality. Empiricists like David Hume argued that all we know must be rooted in observable facts. Meanwhile, rationalists like Rene Descartes thought that an inkling of innate knowledge fueled our ability to understand the world around us. Where do you land in this debate?

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Kick Big Data to the Curb and Double Results

In Blog by Travis Meeks

Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns?