There has been a dramatic shift in what can be considered the ‘stereotypical gamer’ thanks to an expanding market of bewildering products. What chance then do this industry’s marketers have at matching their unique offering to the right customers?
As consumers are making up their minds about which candidate they will cast a vote for in the fall, should businesses and their marketers be interested? Can an individual’s presidential preference present data-driven marketers with actionable insight, both inside and outside the political landscape?
Most of us have been told that ‘actions speak louder than words’ at some point in our lives, but we probably never realized exactly how analytical that statement really is. Can certain behaviors, characteristics, or consumer data be highly correlated with others?
For years, philosophers have argued the nature of reality. Empiricists like David Hume argued that all we know must be rooted in observable facts. Meanwhile, rationalists like Rene Descartes thought that an inkling of innate knowledge fueled our ability to understand the world around us. Where do you land in this debate?
86% of marketers are using or are planning to use Big Data to enhance their digital marketing initiatives. Are you?
If you are using Income to predict household spend, your marketing efforts are falling flat. There is a better way that will increase your marketing precision.
Big Data is a hot topic, but is it really the answer to every marketing analytics problem? Or by using custom data products, could marketers go deeper and really hone in on their best prospects for acquisition campaigns?
Like life, using email as a marketing channel has its positives and negatives. The key is to understand what works with your customers who prefer email.
Top 5 ways to maximize consumer engagement through use of marketing analytics.
- Page 2 of 2