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Winning with Data Two

In Blog by Travis Meeks

Innovation is in our DNA at AnalyticsIQ, and that is one thing that will not change – even in a new year. With that being said, we’re excited to unveil 12 brand new predictive data elements that are now available on our PeopleCore consumer database. Our Chief Analytical Officer and Data Scientist Gregg Weldon is back with episode 2 of …

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AnalyticsIQ and PeerLogix

In Blog by Travis Meeks

New Segments for Targeted Marketing Combine Behavioral Data About the Content People Are Streaming OTT with Their Shopping Habits and Predictors NEW YORK, NY AND ATLANTA, GA (Original Post on GlobeNewswire) Predictive analytics and consumer marketing data leader, AnalyticsIQ, and PeerLogix (OTCQB: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced their data-focused partnership. By teaming …

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Innovative Technology

In Blog by Travis Meeks

Technology Association of Georgia Honors the State’s “Best of the Best” for Innovation and Contributions to Georgia’s Technology Community ATLANTA – March 19, 2018 — The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced AnalyticsIQ as one of its Top 10 Innovative Technology Companies in Georgia. …

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AnalyticsIQ TAG Top 40

In Blog by Travis Meeks

Technology Association of Georgia Honors 40 Companies for Innovation and Contributions to the State’s Technology Community ATLANTA (February 26, 2018) – The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced AnalyticsIQ as one of its Top 40 Innovative Technology Companies in Georgia. TAG will recognize this …

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AnalyticsIQ and RampUp

In Blog by Travis Meeks

LiveRamp’s RampUp 2018 Summit is right around the corner, and AnalyticsIQ could not be more excited about attending and participating in the conference again this year! RampUp is one of the most worthwhile, annual events for anyone involved with the world of martech and digital advertising, and this year looks to be no exception. Industry leaders from brands like American …

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Saying No

In Blog by Travis Meeks

Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ I say ‘no’ a lot.  But as a true southern woman, I can’t say it’s easy.  We southerns like to be pleasant, agreeable, friendly, and frankly, what part of ‘no’ says that? I tell my kids ‘no’ – They can’t have dessert for dinner (and for some reason they are always …

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Saying Thank You

In Blog by Travis Meeks

Post by: Anna Brantley, Chief Revenue Officer of AnalyticsIQ I say ‘thank you’ very frequently, every day, in fact.  I have a very strong southern upbringing so ‘thank you’ has been heavily ingrained in me by my “Emily Post” of a mother.  I say ‘thank you’ when people open doors for me, when my kids finally remember to put their …

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Winning with Data One

In Blog by Travis Meeks

At AnalyticsIQ, we’re committed to innovation and continuous improvement. Whether we add completely new data types or better versions of existing variables, you can count on our team of data scientist to build, validate, and publish 10 to 20 brand new elements every quarter. And even though 2017 is coming to a close, we refuse to break with tradition. Our …

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AnalyticsIQ and 180byTwo

In Blog by Travis Meeks

Recently, the AnalyticsIQ team announced our exciting new partnership with 180byTwo as part of LiveRamp’s Data Innovators program. Together, we have developed new audience segments that combine our personal interest and behavioral data with 180byTwo’s business professionals and executive data. Focused on helping marketers better understand their target audience beyond the office walls, the new “Business Executive Audiences” are now …

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Data scientist

In Blog by Gregg Weldon

The basis of analyzing data is constantly asking why things are the way they are. One of the lessons I stress when training new data analysts is to always ask the question, “Why?”. “Why does my data look this way?” “Why do people behave this way?” Why is my dependent variable split this way?” “Why are my results showing these …