“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...
Santa Claus can be found in cultures throughout the world, based on legends and real historical figures. Though some choose to not even believe he exists, to many, Santa is a figure of goodwill and the personification of Christmas cheer. His presence has frequently...
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
