by Travis Meeks | Jan 18, 2024 | Blog
As a marketer, you are always on the lookout for ways to gain insights into consumer behavior to tailor your marketing strategies. Understanding consumer spending patterns is one such way that can give you a competitive edge in targeting your audience more...
by Courtney Huber | Dec 14, 2023 | Blog
Marketing practices continue to change, seemingly at a faster pace every year. For brands to remain customer-centric, competent, and relevant, they must adapt. As 2023 comes to a close, this an ideal time for marketers to reflect on the past, learn from the highs and...
by Courtney Huber | Nov 15, 2023 | Blog
At AnalyticsIQ, good isn’t really good enough for us. We want to fuel your marketing strategies with better data that hits all the right notes so you can target the right audience. So, when it comes to research, we carry out an extensive audience validation process to...
by Travis Meeks | Jun 28, 2023 | Blog
Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps...
by Travis Meeks | May 24, 2023 | Blog
The latest research conducted by the Department of Cognitive Sciences takes a closer look at the impact inflation has on consumer behavior. Inflation and Price Hikes Impact Consumers Economists project high inflation will continue. Some predict months, while others...
