For data-driven advertisers, understanding unique audience TV viewership habits and behaviors presents an opportunity to significantly improve marketing results. With the upfronts taking place right now, we thought it would be fun to explore some intriguing TV...
“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...
Get ready San Francisco, the AnalyticsIQ team is hitting the road! This February our team is headed out to sunny California for LiveRamp’s RampUp 2023. Our own Anna Brantly, Margo Hock, and Mike Hattub are all making their way out west from February 28th to March 1st...
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
AnalyticsIQ has always found value in closely monitoring changes in consumer behavior over time. This is especially true when those changes pertain to media consumption or purchase behavior. Our cognitive science team has the privilege of asking the questions that...
