For data-driven advertisers, understanding unique audience TV viewership habits and behaviors presents an opportunity to significantly improve marketing results. With the upfronts taking place right now, we thought it would be fun to explore some intriguing TV...
Get ready California, members of the AnalyticsIQ team are hitting the road once again! This time we are headed out west to sunny Los Angeles, California for the 2023 National Sports Forum. Our own Curtis Marshall and Jason Morris will be there from February 26th...
“We are completely fine losing $9.7M a year thanks to poor quality data.” said no one, EVER. But yes, you read that number right. According to Gartner, businesses lose $9.7 million annually due to poor quality data on average. In other words, the high cost of bad...
Get ready San Francisco, the AnalyticsIQ team is hitting the road! This February our team is headed out to sunny California for LiveRamp’s RampUp 2023. Our own Anna Brantly, Margo Hock, and Mike Hattub are all making their way out west from February 28th to March 1st...
