Black Friday and Cyber Monday aren’t just retail traditions. They’re cultural phenomena. Every year, consumers flood the internet (and occasionally stores) to score deals, and marketers flood every channel to meet them there and capitalize on the latest Black Friday...
It’s no secret that ads are everywhere looking to influence consumer purchase behavior. Whether we’re binge-watching our favorite show, scrolling through social feeds, or waiting for a YouTube video to load, brands are vying for our attention. In 2024 alone, U.S....
Cannes Lions always brings out the boldest ideas in media, marketing, and adtech. But this year, something felt different. Behind the rooftop panels and rosé-fueled networking, the industry’s focus was clear: it’s time to get more human, more collaborative, and more...
Artificial Intelligence (AI) is nearly inescapable today – especially if you’re a marketer. AI in marketing has the potential to transform the way we understand consumers and personalize at scale. But while AI is a powerful tool, it’s not a silver bullet—especially...
RampUp 2025 did not disappoint! From groundbreaking AI integrations to the future of clean rooms and commerce media, LiveRamp’s annual event delivered powerful insights into the evolving landscape of AdTech and data-driven marketing. If you couldn’t attend or need a...
