Artificial Intelligence (AI) is nearly inescapable today – especially if you’re a marketer. AI in marketing has the potential to transform the way we understand consumers and personalize at scale. But while AI is a powerful tool, it’s not a silver bullet—especially...
RampUp 2025 did not disappoint! From groundbreaking AI integrations to the future of clean rooms and commerce media, LiveRamp’s annual event delivered powerful insights into the evolving landscape of AdTech and data-driven marketing. If you couldn’t attend or need a...
In today’s fast-paced digital advertising landscape, brands must break through the noise to connect with the right audiences at the right time. But with ever-changing consumer behaviors and increasing competition, how can marketers ensure their campaigns are not only...
Retail Media Networks (RMNs) are having their moment. Over the past few years, they have rapidly evolved from an emerging advertising channel into one of the most powerful forces in digital marketing. With brands pouring billions into RMNs, retailers are capitalizing...
Our Chief Revenue Officer Anna Brantley and VP of Digital Partnerships Margo Hock attended the Interactive Advertising Bureau’s Annual Leadership Meeting (IAB ALM) in sunny Palm Springs! Industry leaders, innovators, and visionaries gathered to explore the trends...
