In the age of on-demand television and an ever-growing list of streaming service providers like Netflix, Hulu, and Disney+, marketers and brands are “tuning in” to TV streaming trends and the way consumers watch and engage with television more than ever. Streaming...
Movie theater trends are constantly evolving as movies have been a popular form of entertainment in the United States since the late 19th century. Now, in the modern era with technology advancing more quickly than ever before, movie theaters have drastically...
Dear Oracle Advertising Users, We understand the unexpected shutdown of Oracle Advertising comes as a shock and brings uncertainty that needs to be addressed. We know how integral accessing high-quality audiences via Oracle Advertising was to the success of your...
This year, our Chief Revenue Officer Anna Brantley and VP of Partnerships Margo Hock made their way across the pond to attend the Cannes Lions International Festival Creativity. During this weeklong event set in the beautiful French Riviera, Anna and Margo had the...
For marketing teams, the final quarter of the year is more or less a tug of war between wanting to get the most out of the seasonal chaos and wanting to keep the advertising costs minimal. Custom audience targeting, powered by accurate and timely data, can boost your...
