Get an insider’s view of homeowners choosing to guard what’s likely to be their most valuable material asset: their homes. The following home insurance consumer statistics paint a picture of the homelife, finances, professional profile – and more...
Millennials are, without a doubt, a complex generation. Born between 1980 – 1996, they represent a mix of the old and the new. They are the first generation growing up with the internet and, later in life, smartphones and social media. To understand Millennial...
A few days ago, the data science community became obsessed with the hottest new toy of the season – ChatGPT. We decided to become better acquainted with the large language model taking over everyone’s news feed. A casual sit down over tapas felt like the...
Recently, we announced the official launch of Connection+, our best-in-class B2B2C linkage solution. What exactly is B2B2C linkage data? For AnalyticsIQ, we’ve brought together the power of our two robust databases, PeopleCore and BusinessCore, to help B2B brands...
Gen Z is the first truly digital and social media native generation. Born between 1996 and 2012, they have built a relationship with technology from the beginning, integrating it into their lives from early childhood. Their approach to day-to-day activities and their...
