Artificial Intelligence (AI) is nearly inescapable today – especially if you’re a marketer. AI in marketing has the potential to transform the way we understand consumers and personalize at scale. But while AI is a powerful tool, it’s not a silver bullet—especially...
Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps...
Consumers and companies alike are buried in mountains of data every day. As a result, employing sophisticated data analytics to target in-market buyers at the right time is key. This is true not only for large purchases but is becoming common practice on a smaller...
The latest research conducted by the Department of Cognitive Sciences takes a closer look at the impact inflation has on consumer behavior. Inflation and Price Hikes Impact Consumers Economists project high inflation will continue. Some predict months, while others...
Data is lifeblood for Insurance Providers Any actuary will tell you that data is a non-negotiable asset in the insurance industry. The right data — combined with advanced techniques for applying it — can make the difference between major profits…or an event with...
