On any given weekend, a grandmother might be scratching off lottery tickets at the corner store, a group of friends could be gathered around a blackjack table in Vegas, and a young professional might be scrolling through a sports betting app before the big game. In...
Artificial Intelligence (AI) is nearly inescapable today – especially if you’re a marketer. AI in marketing has the potential to transform the way we understand consumers and personalize at scale. But while AI is a powerful tool, it’s not a silver bullet—especially...
Using Data for Good has been a consistent priority for AnalyticsIQ since day one. We have proudly donated our data free of charge to several leading colleges and universities across the country for educational use in the classroom as part of our University Partner...
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
It’s April, which means the season of celebrating “Dads and Grads” is in full swing. So what better time to announce the launch of our University Partner Program nomination period? What is it? Our University Partner Program gives data science students, professors and...
