Last year, AnalyticsIQ boldly unveiled groundbreaking research that delved into one of the most enigmatic figures in society – none other than Santa Claus himself. Our claim? Santa, otherwise known as Kris Kringle, is a data scientist. Brimming with confidence in our...
At AnalyticsIQ, good isn’t really good enough for us. We want to fuel your marketing strategies with better data that hits all the right notes so you can target the right audience. So, when it comes to research, we carry out an extensive audience validation process to...
This year, AnalyticsIQ’s Margo Hock and Kevin Dean embarked our company’s inaugural voyage to the south of France for Cannes 2023 to meet up with fellow advertising, marketing, and technology leaders for a unique combination of leading-edge conversations...
Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps...
