RampUp 2025 did not disappoint! From groundbreaking AI integrations to the future of clean rooms and commerce media, LiveRamp’s annual event delivered powerful insights into the evolving landscape of AdTech and data-driven marketing.
If you couldn’t attend or need a refresher, our Katie MacIsaac and Mindy Pankoke have got you covered! Here are the five biggest takeaways from RampUp 2025—and how they impact data providers, marketers, and advertisers alike.
1. The Power of Data Collaboration and Connectiveness
RampUp 2025 reinforced a core truth in today’s marketing and adtech ecosystem: no single dataset holds all the answers. The real magic happens when brands, data providers, and platforms collaborate to connect their unique datasets, unlocking richer insights and more precise targeting.
AnalyticsIQ embraces this philosophy—bridging offline and online identity, predictive analytics, and behavioral insights to help brands understand not just who their customers are, but why they act. In an era where privacy, personalization, and performance must coexist, data collaboration isn’t just an advantage—it’s a necessity.
2. Clean Rooms Are the Future—But They Must Be Flexible
Clean rooms have evolved beyond a single-use solution. The big takeaway? Flexibility is key. Companies need clean rooms that pivot for multiple use cases—from measurement and analytics to data collaboration across industries.
This shift underscores the growing need for reliable third-party data providers like AnalyticsIQ. Our PeopleCore and BusinessCore datasets are uniquely positioned to integrate seamlessly into clean rooms, ensuring accuracy, scale, and privacy compliance. As clean rooms become the standard, having actionable, predictive data will be a game-changer.
3. Commerce Media & Connected TV Are Exploding
One of the most exciting trends? Retail media networks and Connected TV (CTV) are rapidly converging. Brands are unlocking new ways to personalize ads in real-time, including:
✔️ Retail media companies using TV for direct-to-consumer experiences
✔️ Shoppable ad placements tailored to in-show content (think: product placements in Below Deck that match the dinner scene’s aesthetic)
✔️ Dynamic promotions that integrate into the viewing experience
These innovative TV trends highlight the importance of people-based data, purchase intent signals, and predictive behavioral insights and their role in driving commerce media success. Quality predictive data can help brands better understand audiences, ensuring that CTV ads are both relevant and effective.
4. Privacy Regulations Are Evolving—And Data Transparency Matters More Than Ever
Privacy was a hot topic at RampUp 2025. With no federal privacy law expected anytime soon, states like California continue to lead the charge—and others are implementing their own policies. Meanwhile, new US-EU data transfer restrictions could impact how companies handle global data.
This reinforces AnalyticsIQ’s commitment to compliance-centric data solutions. Our approach ensures that brands, agencies, and platforms have access to privacy-friendly, ethically sourced data—a must-have in today’s evolving regulatory landscape.
5. The AI-Human Balance: Technology Can’t Replace Human Strategy
Despite AI’s rapid advancements, one thing is clear: Humans remain essential in data-driven marketing. AI can process massive datasets, but it still requires human expertise to build models, define audience architecture, and ensure logical, nuanced decision-making.
This aligns directly with AnalyticsIQ’s mission—blending data science with cognitive psychology to create people-based data that fuel better outcomes—and we believe the best predictive data is built by humans, for humans. As AI-driven marketing expands, the need for high-quality, human-validated data will only grow.
Let’s Collaborate
RampUp 2025 confirmed what we already know: Data-driven marketing is evolving at lightning speed. AI, clean rooms, commerce media, privacy-first solutions, and more are reshaping how brands engage consumers.
At AnalyticsIQ, we’re proud to be a top partner with LiveRamp and its clients, providing cutting-edge, predictive audiences that power campaigns across industries.
If you’re looking to enhance your data-driven insights, commerce media strategy, clean room integrations, or audience targeting, we’re here to help.
📩 Contact us today to discover how our data can help you stay ahead of the curve.