Did you know that Back-to-School Shoppers spend big on entertainment and experiences? Or that they are likely to respond well to ads on Instagram, Twitch and TikTok? Not only that, but they are also more likely to shop at Target rather than Walmart!
With the 2021-2022 school year right around the corner, get to know today’s modern Back-to-School Shopper with our new video. As the first data company to blend cognitive psychology with data science, our team is able to provide in-depth insight into the hearts and minds of this valuable group of consumers – from who they are and what they do to more importantly why. Let’s dive in!