Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps...
AnalyticsIQ’s analysis on consumer health tech — from wearables to smart equipment. Consumer Health Tech has put the power of monitoring physical performance into the hands of health-focused individuals. From only 2020 to 2021, consumers in the United States doubled...
Conducted by the Cognitive Sciences Department, this research focuses on the impact on women of the rising cost of living due to inflation. We review the lifestyle effects of inflation, how women are planning for the future, and their approach to purchasing decisions....
Consumers and companies alike are buried in mountains of data every day. As a result, employing sophisticated data analytics to target in-market buyers at the right time is key. This is true not only for large purchases but is becoming common practice on a smaller...
Dear Friends and Partners, I don’t know about you, but I can’t believe we are nearing the midway point of this year – anybody else still reminding themselves to write 2023? No matter where you may be in your mental calendar, I have always felt the halfway point of the...
The latest research conducted by the Department of Cognitive Sciences takes a closer look at the impact inflation has on consumer behavior. Inflation and Price Hikes Impact Consumers Economists project high inflation will continue. Some predict months, while others...
