Summer’s in full swing and with it comes the familiar itch to get away – as well as fresh consumer travel trends. This year, people aren’t just looking for a break. They want something that means something. Thanks to our TravelIQ data, we’ve seen the shift...
Cannes Lions always brings out the boldest ideas in media, marketing, and adtech. But this year, something felt different. Behind the rooftop panels and rosé-fueled networking, the industry’s focus was clear: it’s time to get more human, more collaborative, and more...
As the NHL and NBA playoffs light up screens across the country, marketers and advertisers have a rare moment to seize the passion of two highly engaged, yet distinctly different fanbases by understand fan personas. But to make the most of this opportunity, it’s not...
After several days of insightful sessions and real conversations around pharma marketing with industry leaders and data innovators at Fierce Pharma Engage, one thing became clear: HCP engagement is evolving fast — and the brands embracing flexibility, empathy, and...
Artificial Intelligence (AI) is nearly inescapable today – especially if you’re a marketer. AI in marketing has the potential to transform the way we understand consumers and personalize at scale. But while AI is a powerful tool, it’s not a silver bullet—especially...
RampUp 2025 did not disappoint! From groundbreaking AI integrations to the future of clean rooms and commerce media, LiveRamp’s annual event delivered powerful insights into the evolving landscape of AdTech and data-driven marketing. If you couldn’t attend or need a...
