Podcast Advertising: A Goldmine for Modern Marketers

Podcast Advertising: A Goldmine for Modern Marketers

Podcasts have quietly surged to the forefront of the ever-evolving world of digital marketing, capturing the attention of millions across the United States. Recent research from AnalyticsIQ suggests that 65% of US adults have listened to a podcast in the last...
TV Streaming Trends & Behaviors

TV Streaming Trends & Behaviors

In the age of on-demand television and an ever-growing list of streaming service providers like Netflix, Hulu, and Disney+, marketers and brands are “tuning in” to TV streaming trends and the way consumers watch and engage with television more than ever. Streaming...
Movie Theater Trends & Behavior

Movie Theater Trends & Behavior

Movie theater trends are constantly evolving as movies have been a popular form of entertainment in the United States since the late 19th century. Now, in the modern era with technology advancing more quickly than ever before, movie theaters have drastically...
Artificial Intelligence Usage & Perceptions

Artificial Intelligence Usage & Perceptions

Remember when Artificial Intelligence usage was just a fantastical sci-fi dream we expected to only see in movies? Well, fast forward to today, and AI is not just science fiction—it is an integral part of our daily lives! From binge-watching personalized...
AnalyticsIQ’s Top 5 Takeaways from Cannes 2024

AnalyticsIQ’s Top 5 Takeaways from Cannes 2024

This year, our Chief Revenue Officer Anna Brantley and VP of Partnerships Margo Hock made their way across the pond to attend the Cannes Lions International Festival Creativity. During this weeklong event set in the beautiful French Riviera, Anna and Margo had the...