Retail Media Networks and the Power of Third-Party Data

Retail Media Networks and the Power of Third-Party Data

Retail Media Networks (RMNs) are having their moment. Over the past few years, they have rapidly evolved from an emerging advertising channel into one of the most powerful forces in digital marketing. With brands pouring billions into RMNs, retailers are capitalizing...
5 Key Themes from IAB ALM 25

5 Key Themes from IAB ALM 25

Our Chief Revenue Officer Anna Brantley and VP of Digital Partnerships Margo Hock attended the Interactive Advertising Bureau’s Annual Leadership Meeting (IAB ALM) in sunny Palm Springs! Industry leaders, innovators, and visionaries gathered to explore the trends...
Podcast Advertising: A Goldmine for Modern Marketers

Podcast Advertising: A Goldmine for Modern Marketers

Podcasts have quietly surged to the forefront of the ever-evolving world of digital marketing, capturing the attention of millions across the United States. Recent research from AnalyticsIQ suggests that 65% of US adults have listened to a podcast in the last...
TV Streaming Trends & Behaviors

TV Streaming Trends & Behaviors

In the age of on-demand television and an ever-growing list of streaming service providers like Netflix, Hulu, and Disney+, marketers and brands are “tuning in” to TV streaming trends and the way consumers watch and engage with television more than ever. Streaming...
Movie Theater Trends & Behavior

Movie Theater Trends & Behavior

Movie theater trends are constantly evolving as movies have been a popular form of entertainment in the United States since the late 19th century. Now, in the modern era with technology advancing more quickly than ever before, movie theaters have drastically...