The gaming world is flourishing. It’s more than just a game of Mario Kart. The billion-dollar industry is now taking on new angles and advertising opportunities through VR (virtual reality) hardware and games, eSports, and even eSports betting. But, up until now,...
Our health team – made up of Christine Lee, Michelle Reed, and Shishi Feng – recently hit the road to attend some of the top industry events of the year including the Datavant Health Summit, Becker’s Health IT + Digital Health + RCM Meeting, and HTLH. While the...
Treatment adherence can be the difference between success or failure for many initiatives within the healthcare and pharma community. Unfortunately, it is estimated that adherence for chronic conditions is only achieved 50% of the time. Obviously, that number should...
This year, AnalyticsIQ’s Margo Hock and Kevin Dean embarked our company’s inaugural voyage to the south of France for Cannes 2023 to meet up with fellow advertising, marketing, and technology leaders for a unique combination of leading-edge conversations...
Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps...
