Cannes Lions always brings out the boldest ideas in media, marketing, and adtech. But this year, something felt different. Behind the rooftop panels and rosé-fueled networking, the industry’s focus was clear: it’s time to get more human, more collaborative, and more...
After several days of insightful sessions and real conversations around pharma marketing with industry leaders and data innovators at Fierce Pharma Engage, one thing became clear: HCP engagement is evolving fast — and the brands embracing flexibility, empathy, and...
Artificial Intelligence (AI) is nearly inescapable today – especially if you’re a marketer. AI in marketing has the potential to transform the way we understand consumers and personalize at scale. But while AI is a powerful tool, it’s not a silver bullet—especially...
RampUp 2025 did not disappoint! From groundbreaking AI integrations to the future of clean rooms and commerce media, LiveRamp’s annual event delivered powerful insights into the evolving landscape of AdTech and data-driven marketing. If you couldn’t attend or need a...
Our Head of Health Strategy and Partnerships Christine Lee recently attended ViVE 2025 in Nashville! Attending ViVE 2025 was an exciting opportunity to witness firsthand how healthcare is evolving through innovation, data, and technology. As industry leaders,...
