As a marketer, you are always on the lookout for ways to gain insights into consumer behavior to tailor your marketing strategies. Understanding consumer spending patterns is one such way that can give you a competitive edge in targeting your audience more...
Using Data for Good has been a consistent priority for AnalyticsIQ since day one. We have proudly donated our data free of charge to several leading colleges and universities across the country for educational use in the classroom as part of our University Partner...
The gaming world is flourishing. It’s more than just a game of Mario Kart. The billion-dollar industry is now taking on new angles and advertising opportunities through VR (virtual reality) hardware and games, eSports, and even eSports betting. But, up until now,...
Our health team – made up of Christine Lee, Michelle Reed, and Shishi Feng – recently hit the road to attend some of the top industry events of the year including the Datavant Health Summit, Becker’s Health IT + Digital Health + RCM Meeting, and HTLH. While the...
Treatment adherence can be the difference between success or failure for many initiatives within the healthcare and pharma community. Unfortunately, it is estimated that adherence for chronic conditions is only achieved 50% of the time. Obviously, that number should...
