Remember when Artificial Intelligence usage was just a fantastical sci-fi dream we expected to only see in movies? Well, fast forward to today, and AI is not just science fiction—it is an integral part of our daily lives! From binge-watching personalized recommendations on Netflix to asking Siri about the weather, AI has not only become our handy digital assistant, but it is also changing the way marketers can connect with their customers.
To better understand the different factors that impact artificial intelligence usage and adoption, the Cognitive Psychology team here at AnalyticsIQ set out to learn more about consumer feelings and behaviors surrounding AI. With the goal of creating actionable insights for marketers and brands to turn to, the team pulled research from a survey of U.S adults and complied the findings into this informational research report.
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Widespread Adoption
According to research gleaned from the survey conducted by our team, the majority of respondents (87%) reported having used some sort of AI technology in the last 12 months. An adoption rate like this is incredible and reflects how ingrained AI is starting to become in both our business practices and our personal lives. Some of the most common uses for AI as reported by survey respondents included:
- Personalized Video Content: Streaming platforms like Netflix, Hulu, and YouTube leverage AI algorithms to recommend content tailored to individual preferences based on a user’s viewing history, ratings, and even the time of day they typically watch certain types of shows or movies.
- Virtual Assistants: Devices like Apple’s Siri, Amazon’s Alexa, and Google Assistant have revolutionized how we interact with technology. These virtual assistants use natural language processing to understand and respond to voice commands, helping users with tasks ranging from setting reminders and sending messages to controlling smart home devices and answering trivia questions.
- And more!
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Generational and Educational Differences
As is the case with so many new technological advancements, there is a notable difference between how different generations and individuals of different educational levels engage with AI technologies.
- Generational Differences: Not surprisingly, Millennials and Gen Z are leading the charge when it comes to adopting new AI advancements.
- Educational Attainment: Individuals with higher levels of education, especially those with college degrees, tend to use a wider range of AI technologies.
Understanding factors like these can play a huge part in helping brands launch successful AI products and platforms and drive engagement across different demographics.
Limited ChatGPT Use
According to our survey’s findings, most respondents (82%) had not used ChatGPT at the time of the survey and those who affirmed using the language-based chatbot said they most often used it for entertainment purposes (62%). Findings like this are interesting, especially given how use cases for AI are available and have emerged in the last year.
Discover More!
Interested in learning more about the unique qualities, usage behaviors, and perception over artificial intelligence? Check out the full report to gain access to all these amazing insights, and then some!
DOWNLOAD THE REPORT HERE
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