Marketing

Shortcuts and Data Don’t Mix.

Marketers need to balance tight resources with big goals. But if there’s one place marketers can’t drop the ball – it’s data. AnalyticsIQ’s predictive data is your ticket to launching strategies with a human touch.

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Others are Taking Notice.

Don’t just take our word for it. Our insights are consistently featured in leading publications.

Predictive Data:

The Secret Behind Achieving Your Biggest Goals.

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Insights

Go beyond fundamental demographics and understand your audience’s attitudes, opinions and motivations with AnalyticsIQ’s B2C and B2B data.

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Targeting

Build finely tuned audiences and predictive models using thousands of proprietary data variables spanning everything from spend predictors to health & wellness.

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Activation

Our people-based data includes rich linkage points, like email, phone , MAIDs and IP Addresses. Reach your audience at scale from mail to digital to TV.

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Custom Analytics

Want to empower your team with the ability to mine fresh insights and build custom models? Our data is built by data scientists for data scientists and available for use across key analytics and collaboration platforms.

PeopleCore

Finally, Data for Today’s Changing World.

Consumer habits, lifestyles, beliefs and motivations are rapidly evolving. Rooted in cognitive psychology, AnalyticsIQ constantly creates fresh and new data points for today’s modern marketer.

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People

263+ Million

Households

127+ Million

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Predictive Data

1500+ Variables

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BusinessCore

Turns Out, Professionals are People, Too.

Our B2B data is more than just firmographics and a list of employees. Identify key decision makers, know their sales style and engage across channels.

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Professionals

129+ Million

Businesses

24+ Million

B2B2C Linkage

72+ Million

See Beyond First Impressions.

Combine the power of both consumer and business data with our B2B2C data linkage solution – Connection+.

Tailored Solutions for Each Vertical

Each industry has different needs, metrics and even data rules. That’s why we’ve curated data sets specific to even the most regulated verticals, from healthcare to insurance to financial services.

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Auto

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B2B

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CPG

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Education

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Financial Services

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Gaming

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Healthcare

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Insurance

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Media

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Non-profit

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Non-profit

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Political

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Retail

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Sports

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Travel

Learning More is Never a Waste of Time.

Product Guide

PeopleCore

Marketers use our data to know their customers like they know their friends. Building powerful models and audiences starts here.

Product Guide

BusinessCore

Businesses don’t make decisions, people do. Learn more about our business, professional and B2B2C linkage capabilities.

Check out the rest of our resources

The Best Plans Start with Data.

Knowing your audience on a deeper, human level is essential for future-proofing your marketing strategies.

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