If you are using Income to predict household spend, your marketing efforts are falling flat. There is a better way that will increase your marketing precision.
Modeling data can significantly increase your marketing efforts by increasing the match rates of your target customers.
Like life, using email as a marketing channel has its positives and negatives. The key is to understand what works with your customers who prefer email.
How well do you know your customers and prospects? If you don’t know their communication preferences, you are failing in your marketing efforts.
Top 5 ways to maximize consumer engagement through use of marketing analytics.