Our Head of Health Strategy and Partnerships Christine Lee recently attending ViVE 2025 in Nashville! Attending ViVE 2025 was an exciting opportunity to witness firsthand how healthcare is evolving through innovation, data, and technology. As industry leaders, healthcare providers, and tech pioneers came together to discuss the future, several key themes emerged. These themes are not just buzzwords or wild concepts but practical movements shaping patient engagement, health equity, and the business of healthcare.
Below are five standout topics that dominated discussions at ViVE 2025.
1. Behavior Change Programs: The Future of Chronic Disease Prevention
One of the most striking takeaways from ViVE 2025 was the emphasis on behavior change programs as a crucial employee benefit. A study by Wondr Health revealed that individuals across 50+ employer-sponsored health plans ranked behavior change programs as the most important tool for preventing and managing chronic diseases such as diabetes and obesity.
This reinforces the need for a data-driven approach to health and wellness. At AnalyticsIQ, we understand that successful behavior change programs require personalized patient engagement. By leveraging people-based data and insights such as specific health personas, weight loss indicators, lifestyle data, and more, employers can tailor their wellness programs to employees’ specific needs. Additionally, B2B2C data and linkages enable organizations to assess workforce health trends outside of a professional environment, leading to more effective prevention strategies.
2. Nurse-Led Innovation: Empowering the Heart of Healthcare
Nurses are not only caregivers but also key innovators in healthcare. At ViVE 2025, nurse-led innovation was celebrated as a solution to some of the biggest challenges in healthcare, from reducing administrative burdens to integrating new technology into workflows.
Understanding nurses – and all healthcare providers – as people is critical to supporting their needs, enhancing engagement, and empowering their ability to innovate. People-based data into HCPs via NPI linkages provide insights into nurses’ professional and personal attributes, helping healthcare organizations design solutions that align with their work habits and technology adoption rates. Additionally, by analyzing preferences such as self-improvement interest, AI adoption, and wellness behaviors, healthcare organizations can identify the nurses most likely to embrace innovation and lead change in healthcare delivery.
3. Price Transparency: A Non-Negotiable for Healthcare Affordability
Prescription drug affordability remains one of the biggest challenges in healthcare, and ViVE 2025 reinforced the need for price transparency and streamlined access to savings.
Healthcare organizations need to understand which populations are most affected by prescription cost burdens to help address this challenge. This requires insight into the Social Determinants of Health (SDOH) factors affecting different patients and populations. Attributes like income, prescription price sensitivity, access to resources, and more can help organizations identify patients who may struggle with medication affordability.
4. Making Aging Easier: The Role of Wearable Tech in Senior Health
Senior healthcare is being revolutionized by wearable technology, yet barriers to adoption remain. Many older adults face challenges related to digital literacy, ease of use, and perceived value of these technologies. However, ViVE 2025 showed that more seniors are embracing advanced health metrics to take control of their well-being.
Data plays a key role in helping healthcare organizations and tech providers design and communicate solutions that cater to seniors’ needs. Insight into a population’s age, health tech adoption, senior population employment, and caregiver insights can help brands develop wearable health solutions that seniors are more likely to embrace.
5. Care Access in Rural Communities: Bridging Gaps in the Southern Belt
One of the most critical challenges discussed at ViVE 2025 was the growing healthcare access disparity in rural communities, particularly in the Southern Belt. While many older adults are migrating to these regions due to lower costs of living, they are also facing significant health disparities. The South has some of the highest mortality rates, lowest healthcare innovation investment, and persistent barriers to care.
A data-first approach is essential to addressing these gaps. With data into things like patient and population wealth, exercise, and diet habits as well as SDOH indicators around access to healthcare, nutritious food, technology, and more, healthcare organizations can better identify underserved populations and tailor solutions to improve healthcare equity and outcomes.
Final Thoughts: The Role of Data in Healthcare’s Future
ViVE 2025 reinforced a powerful truth: the future of healthcare is data-driven. Whether improving chronic disease prevention, supporting nurse-led innovation, increasing price transparency, enhancing senior health, or bridging care gaps in rural communities, insights from high-quality, people-based data will drive the next wave of healthcare transformation.
At AnalyticsIQ, we’re committed to providing data and insights that fuel better health outcomes. As we continue to navigate these pressing challenges, we look forward to supporting healthcare organizations in their mission to create a more equitable, accessible, and personalized healthcare system for all.