Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
Did you know that Back-to-School Shoppers spend big on entertainment and experiences? Or that they are likely to respond well to ads on Instagram, Twitch and TikTok? Not only that, but they are also more likely to shop at Target rather than Walmart! With the 2021-2022...
Green marketing and eco-friendly brands face a unique challenge that not many industries encounter – the majority of consumers believe they are more environmentally-conscious than other consumers and actually overestimate their level of “personal environmental...
