Artificial Intelligence (AI) is nearly inescapable today – especially if you’re a marketer. AI in marketing has the potential to transform the way we understand consumers and personalize at scale. But while AI is a powerful tool, it’s not a silver bullet—especially...
Retail Media Networks (RMNs) are having their moment. Over the past few years, they have rapidly evolved from an emerging advertising channel into one of the most powerful forces in digital marketing. With brands pouring billions into RMNs, retailers are capitalizing...
Movie theater trends are constantly evolving as movies have been a popular form of entertainment in the United States since the late 19th century. Now, in the modern era with technology advancing more quickly than ever before, movie theaters have drastically...
As a marketer, you are always on the lookout for ways to gain insights into consumer behavior to tailor your marketing strategies. Understanding consumer spending patterns is one such way that can give you a competitive edge in targeting your audience more...
Marketing practices continue to change, seemingly at a faster pace every year. For brands to remain customer-centric, competent, and relevant, they must adapt. As 2023 comes to a close, this an ideal time for marketers to reflect on the past, learn from the highs and...
