Movie theater trends are constantly evolving as movies have been a popular form of entertainment in the United States since the late 19th century. Now, in the modern era with technology advancing more quickly than ever before, movie theaters have drastically...
As a marketer, you are always on the lookout for ways to gain insights into consumer behavior to tailor your marketing strategies. Understanding consumer spending patterns is one such way that can give you a competitive edge in targeting your audience more...
Marketing practices continue to change, seemingly at a faster pace every year. For brands to remain customer-centric, competent, and relevant, they must adapt. As 2023 comes to a close, this an ideal time for marketers to reflect on the past, learn from the highs and...
At AnalyticsIQ, good isn’t really good enough for us. We want to fuel your marketing strategies with better data that hits all the right notes so you can target the right audience. So, when it comes to research, we carry out an extensive audience validation process to...
Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps...
