RampUp 2025 did not disappoint! From groundbreaking AI integrations to the future of clean rooms and commerce media, LiveRamp’s annual event delivered powerful insights into the evolving landscape of AdTech and data-driven marketing. If you couldn’t attend or need a...
In today’s fast-paced digital advertising landscape, brands must break through the noise to connect with the right audiences at the right time. But with ever-changing consumer behaviors and increasing competition, how can marketers ensure their campaigns are not only...
This is a guest post contributed by privacy-enhancing technology innovator Karlsgate. Changing the way privacy is managed begins with understanding the different ways in which data has historically been protected. From encryption and hashing to the more recent...
Get ready San Francisco, the AnalyticsIQ team is hitting the road! This February our team is headed out to sunny California for LiveRamp’s RampUp 2023. Our own Anna Brantly, Margo Hock, and Mike Hattub are all making their way out west from February 28th to March 1st...
This is a guest post contributed by the leading data commerce platform, Narrative I/O. A brand’s target audience is composed of multi-faceted individuals that lead busy lives, juggling work, family, and social obligations on a daily basis. All of these facets of a...
