Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. At the most basic level, if the economy is good, brands generally lean into quality messaging. If the economy is down — or perhaps...
Dear Marketers and Data Scientists, I get it. Our lives are changing rapidly and it’s making understanding individuals more complicated than ever. Change has never happened at a faster pace. We’re consuming media differently. (Hello, TikTok and CTV streaming...
ATLANTA, GA AND WAYNE, PA (Original Post August 21, 2019 via Boathouse Capital) – Boathouse Capital is pleased to announce that it has completed a growth investment in AnalyticsIQ, (“AIQ” or the “Company”) a marketing data and predictive...
