Income can be a viable marketing tool but when advertisers use it to predict household spend it often falls flat, producing less than desirable results and leaving marketers frustrated. So what is the alternative that helps advertisers and marketers achieve greater...
1. Analytics versus Intuition for Precision Targeting. Marketers often rely on their own human intuition to make targeting choices rather than leverage analytics to drive these important decisions. For example, marketers will often use past experience to estimate the...