Pharmaceutical brands & healthcare marketing agencies can now access AnalyticsIQ’s people-based HCP audiences on Doceree’s Marketplace platform.
- Specific disciplines
- Use of AI and technology
- Provider ethnicity
- Interests such as sports, video games, and foodies
- Channel behaviors including podcasts and streaming
Commenting on the partnership, Christine Lee, Head of Health Strategy & Partnerships, AnalyticsIQ, said “We are excited to partner with Doceree and enable better HCP engagement with accessible and effective data solutions. As the first data provider offering persona audiences in Doceree’s HCP-focused Marketplace, pharma marketers can now leverage our people-based audiences specifically designed to provide insight into the provider-as-a-person for better HCP marketing”.
“We are thrilled that AnalyticsIQ will be the first data provider to offer persona based HCP audiences in the Doceree Marketplace,” said Julius Ramirez, SVP & GM, Product & Partnerships, Doceree. “AnalyticsIQ’s ability to link their demographic, behavioral, and psychographic data to NPI is truly powerful as it unlocks a comprehensive view into HCPs as unique individuals and provides the actionable insight needed to drive marketing results through better HCP engagement. We are proud to partner with them and offer Marketplace users access to AnalyticsIQ’s differentiated HCP audiences,” said Ramirez.
Doceree is a leading global platform dedicated to improving healthcare outcomes by enriching HCP-patient conversations, with advanced data tools. By partnering with AnalyticsIQ, Doceree will be able to offer Marketplace users access to high-quality HCP audiences so they can nudge HCPs where it matters most and drive richer marketing engagement.
For more information about AnalyticsIQ’s predictive data, analytics and HCP audiences visit: https://analytics-iq.com. To understand Marketplace better- its offerings and benefits, visit: https://doceree.com/marketplace-brand/.
About AnalyticsIQ
AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator. Our mission is to fuel better outcomes for all by creating high-quality and predictive people-based data by blending cognitive psychology with data science to help organizations across industries understand who people are, what they do, and why they make decisions.
Our PeopleCore consumer data, suite of SDOH insights, and NPI linkages provide insight into patients and providers as people that empower healthcare organizations to enhance engagement, power research, and ultimately achieve better outcomes.
Whether you’re looking to improve your marketing results across channels, build predictive models, power research, or drive better outcomes, AnalyticsIQ can be your partner.
For more information, visit https://analytics-iq.com and follow us on LinkedIn.
About Doceree
Leading the way in making HCP-patient conversations richer and more meaningful through patented responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. We leverage our patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented.
Learn more: www.doceree.com