The past few years have been a whirlwind for the travel industry, marked by unprecedented challenges, new travel trends, and a remarkable journey towards recovery and transformation. Yet, the human spirit’s desire to explore could only be contained for so long,...
For marketing teams, the final quarter of the year is more or less a tug of war between wanting to get the most out of the seasonal chaos and wanting to keep the advertising costs minimal. Custom audience targeting, powered by accurate and timely data, can boost your...
In today’s market, data is king. Knowing how to leverage consumer marketing data can help businesses better understand their target audience and create more effective marketing campaigns. But where do you start? In this post, we will cover the basics you need to...
As a marketer, you are always on the lookout for ways to gain insights into consumer behavior to tailor your marketing strategies. Understanding consumer spending patterns is one such way that can give you a competitive edge in targeting your audience more...
Using Data for Good has been a consistent priority for AnalyticsIQ since day one. We have proudly donated our data free of charge to several leading colleges and universities across the country for educational use in the classroom as part of our University Partner...
Marketing practices continue to change, seemingly at a faster pace every year. For brands to remain customer-centric, competent, and relevant, they must adapt. As 2023 comes to a close, this an ideal time for marketers to reflect on the past, learn from the highs and...
