Not many aspects of life were affected by COVID-19 quite like traveling and the travel industry. Whether it be due to caution or due to legal restrictions, many of us cancelled or postponed travel plans at some point during the pandemic. However, some individuals...
As industries evolve, new shifts and trends are inevitable. But in an industry as high stakes as healthcare where patient outcomes are on the line, ensuring your organization understands key trends – and has the insights needed to capitalize – is imperative. So, after...
Gone are the days of TV guides and appointment television. The latest generation of TV watchers has ushered in a new age of viewership – not only in terms of what they view but how they view and consume TV content. From countless streaming platforms like Netflix or...
Not many industries were affected over the course of the COVID-19 pandemic as much as the travel industry. But as vaccines become more readily available and travel restrictions begin to loosen, pent up consumers are eager to hit the road once again – and travel brands...
In the relentless fight against COVID-19, the use of reliable data and scalable data science practices has made a huge difference in the advancement of our understanding of the virus, how it affects certain populations, and how to combat it. To that end, AnalyticsIQ...
Green marketing and eco-friendly brands face a unique challenge that not many industries encounter – the majority of consumers believe they are more environmentally-conscious than other consumers and actually overestimate their level of “personal environmental...
