Conducted by the Cognitive Sciences Department, this research delves into the auto buyer decision process, from selecting a vehicle to choosing an insurance policy and the effects of inflation on vehicle purchases to help brands improve their automotive marketing and...
We are beyond thrilled that President & Chief Operating Officer Scarlett Shipp has been named one of AdMosters and AdExchanger’s 2023 Top Women in Media and Ad Tech! The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the...
For data-driven advertisers, understanding unique audience TV viewership habits and behaviors presents an opportunity to significantly improve marketing results. With the upfronts taking place right now, we thought it would be fun to explore some intriguing TV...
AnalyticsIQ is pleased to announce the recent addition of Brook Hoy to our fast-growing team! Brook is going to be bringing his expertise in product management and development to the organization as our Vice President of Product Management. Let’s meet Brook!...
Data is lifeblood for Insurance Providers Any actuary will tell you that data is a non-negotiable asset in the insurance industry. The right data — combined with advanced techniques for applying it — can make the difference between major profits…or an event with...
