[x_section style=”margin: 0px 0px 0px 0px; padding: 45px 0px 45px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/1″ style=”padding: 0px 0px 0px 0px; “][x_text]Atlanta: AIQ today announced the release of Symphony – the content optimization tool for the 21st century.
“Symphony has been in development for years. We wanted to be 100% sure that we were bringing a segmentation tool to the market that was clearly better”, says Dave Kelly, CEO. “Symphony will allow our clients to achieve incremental gains in marketing results by pairing the most applicable content to each micro-segment. Our beta clients are seeing up to a 20% lift in results.”
Content optimization depends on the creation of truly homogeneous groups with which to test divergent content (i.e. creative, messages, subject lines, etc.). Symphony consists of 10 families (high-level segments) which are further divided into 90 micro-segments. “We were able to leverage AIQ’s thousands of proprietary data attributes to create the ultimate modern segmentation system, where each segment is homogeneous from a marketing perspective” says AIQ’s Chief Scientist, Gregg Weldon. “We also have been able to describe each segment using demographic, lifestyle, financial and social data.”
Symphony is now available for license and can be licensed directly from AIQ or from selected reseller partners.[/x_text][/x_column][/x_row][/x_section][x_section style=”margin: 0px 0px 0px 0px; padding: 0px 0px 0px 0px; “][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/1″ style=”padding: 0px 0px 0px 0px; “][x_custom_headline level=”h2″ looks_like=”h3″ accent=”true” class=”mts”]About AnalyticsIQ[/x_custom_headline][x_text]AnalyticsIQ is a consumer marketing analytics company founded in 2007, with a focus on building the best-engineered, most reliable data products to drive better analytical and marketing performance for our clients. Using a combination of analytical expertise, sophisticated modeling techniques and thousands of data elements, AnalyticsIQ has built a highly predictive suite of data products specifically designed to improve analytics and deliver results.[/x_text][x_custom_headline level=”h2″ looks_like=”h4″ accent=”true” class=”mvn”]Contacts[/x_custom_headline][/x_column][/x_row][x_row inner_container=”true” marginless_columns=”false” bg_color=”” style=”margin: 0px auto 0px auto; padding: 0px 0px 0px 0px; “][x_column bg_color=”” type=”1/2″ style=”padding: 0px 0px 0px 0px; “][x_text class=”plm” style=”border-left:1px solid #a7c8d8;”]
Anne Smith
[icon class=”mrs” type=”envelope”]annes@analytics-iq.com
[icon class=”mrs” type=”phone”](678) 773-8798[/x_text][/x_column][x_column bg_color=”” type=”1/2″ style=”padding: 0px 0px 0px 0px; “][x_text class=”plm” style=”border-left:1px solid #a7c8d8;”]
Dave Kelly
[icon class=”mrs” type=”envelope”]davek@analytics-iq.com
[icon class=”mrs” type=”phone”](770) 778-3056[/x_text][/x_column][/x_row][/x_section]