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by Gregg Weldon | Nov 30, 2017 | Blog
The basis of analyzing data is constantly asking why things are the way they are. One of the lessons I stress when training new data analysts is to always ask the question, “Why?”. “Why does my data look this way?” “Why do people behave...by Travis Meeks | Nov 27, 2017 | Blog
In today’s connected world, the analytical and data-driven marketer must walk the fine line between valuable personalization and simply creepy. Consumers are more concerned with both relevance and privacy than ever before. That means marketers must respect and respond...