1. Using Intuition vs Analytics for Targeting Despite the abundance of analytic resources available today, marketers often rely on their own human intuition to make important targeting choices vs allowing analytics to drive those decisions. For example, when selecting...
What are the most troubling pitfalls of analytics? Here’s our countdown of the top 5 mistakes to avoid when using predictive analytics. 5. Thinking Too Big or Too Small While your overall analytics goal may be to optimize profitability, it is important to predict the...
1. Analytics versus Intuition for Precision Targeting. Marketers often rely on their own human intuition to make targeting choices rather than leverage analytics to drive these important decisions. For example, marketers will often use past experience to estimate the...
