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Modeling & Analytics

Gain a competitive edge that drives real growth.

We develop custom models and bespoke analytics to help brands improve their products and services and launch more effective marketing strategies. Our approach is tailored to your specific business needs, leading to improved predictive power and sound business decisions.

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Big Benefits

Get the most from your modeling and analytics with the right partner.

We help organizations across industries with annual data budgets ranging from a minimum of $25,000 to $1M+ and anywhere in between. If that sounds like you, we’re excited to design a solution that meets your specific needs.

If you are interested in using our on-demand digital audiences starting today, check out our Partners page for a full list of the data, analytics and ad tech platforms where you can access AnalyticsIQ’s audiences 24/7.

​AnalyticsIQ pricing model can align to your business needs. Whether you would prefer to pay a CPM (cost per thousand records) for usage, license the data for specific use cases or lock in a multi-year agreement for additional pricing efficiencies, let’s talk.
Absolutely. Some data companies offer a “one-size-fits-all” approach. Not AnalyticsIQ. We have a robust portfolio of data-driven solutions spanning B2C, B2B and identity data as well as expert services like custom research, predictive modeling, activation and analytics. If you book a strategy session with AnalyticsIQ, your vertical strategist will work with you to create a flexible package that meets your timelines, budget and bandwidth. Request your strategy session here.
AnalyticsIQ isn’t just another “data provider”, we’re a data innovator. Year-round, our team of PhD’s and data scientists are curating the predictive, proprietary data you can’t find anywhere else. On top of that, our account strategists leverage their vertical expertise to ensure clients are maximizing the power of this data through powerful, innovative use cases. With this combination of unique data alongside consistent client results, it’s no surprise that organizations like the Martech Breakthrough Awards have recognized us as the “Best Predictive Analytics Solution.” Our pricing approach corresponds directly to the high value we know it can deliver to organizations.
Not only does AnalyticsIQ offer flexible tests agreements, but with annual or even multi-year terms, your team can take advantage of price efficiencies. Moreover, your team will receive ongoing access to our most up-to-date data set and a constantly growing set of proprietary data attributes.
Access to expertise
With decades of experience, our data scientists create the most accurate, predictive models.
Scale your success
We've got you covered as your business, data volumes, and complexity grow.
Increase cost-effectiveness
We have the tools and talent in place to achieve your analytics goals quickly.
Outsmart, don’t outspend
Stay ahead of competitors with insights that identify new product and marketing opportunities.
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Data Science

Built for data scientists by data scientists.

Want to manage your analytics projects and build your models? Data scientists love our data because we’ve formatted it perfectly for them. Models are displayed in deciles using Likert scales and key data points like income are delivered in the thousands, providing teams with precise, manageable data points.

Level Up

Helping innovators adopt advanced analytics.

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Predictive Analytics

Forecast the future

We deep dive into your data, and combine it with the power of our consumer data or business data to cultivate fresh insights. We can analyze customer behavior across products and channels to spot new product, marketing and sales opportunities.

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Custom Modeling

Make data your differentiator

We combine the power of rich data, machine learning, advanced tech and years of experience to build powerful, predictive models. Brands can segment, target, acquire and retain customers with data-driven confidence.

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The data you need, where you need it

AnalyticsIQ provides data science and analytics teams with the right data in the environments they depend on. That’s why we have key integrations with platforms like Snowflake and AWS.


Increase in response rates for “pre-approval” focused marketing campaigns.

Real Success

See how a large financial services advertiser improved campaign responsiveness by 86% with custom models.

Collaborative Approach

You name it, we can predict it.

Acquisition Models

Apply insights to product development, sales and brand strategies.

Lifetime Value Models

Segment consumers based on their potential customer LTV.

Churn Models

Pinpoint and re-engage those customers most likely to cancel or switch.

Product & Offer Models

Identify the next best product and price to offer new prospects and current customers.

Response Models

Predict which marketing channels are most effective to reach certain segments.

Conversion Models

Discover which consumers are most likely to be a fit for your products or services.

Discover our connected solutions.

PeopleCore Consumer Data

Tap into the power of the most comprehensive, predictive national consumer database… learn more

BusinessCore for BusinessData

Understand companies and their key decision makers with our business marketing database… learn more

Connection+ for B2B2C Linkage

Accurately tie growing businesses to the everyday people who lead them with rich linkage data... learn more

Analyze the past. Win the future.

Data and analytics shouldn’t live in a silo. Our bespoke modeling and analytics services can lighten your load, and impact your entire org.