Knowledge

We absolutely savor the opportunity to solve a unique or complex problem. Those opportunities have allowed us to expand our understanding of data and analytics, and very importantly- meet our clients needs. Learn more about some of our past experiments and executions below.

Blog

Case Studies

A personal loan lender improves responsiveness by 86% with custom models

A personal loan lender improves responsiveness by 86% with custom models

Segmentation leads to improved communication with vacationers

Segmentation leads to improved communication with vacationers

AnalyticsIQ data helps financial services company build better models

AnalyticsIQ data helps financial services company build better models

AnalyticsIQ data helps non-profit connect with donors online

AnalyticsIQ data helps non-profit connect with donors online
 
 

White Papers

Pandemic Personas: Novel Segments for a Novel Time

Pandemic Personas: Novel Segments for a Novel Time

CBD: The Natural Wellness Movement Marketers Can’t Miss

CBD: The Natural Wellness Movement Marketers Can’t Miss

Advanced Modeling 101: How to Create Custom Models that Surpass Your Goals

Advanced Modeling 101: How to Create Custom Models that Surpass Your Goals

Cognitive Psychology: The Missing Piece in Your Data Strategy

Cognitive Psychology: The Missing Piece in Your Data Strategy

The Marketer’s Guide to Evaluating Data Quality

The Marketer’s Guide to Evaluating Data Quality

The Marketer’s Guide to Data-Fueled Content Optimization

The Marketer’s Guide to Data-Fueled Content Optimization

Product Information

 AutoIQ: Know the person behind the wheel and fuel marketing results.

AutoIQ: Know the person behind the wheel and fuel marketing results.

Health & Wellness Personas: Navigate the unique wellness lifecycles for all individuals.

Health & Wellness Personas: Navigate the unique wellness lifecycles for all individuals.

Pandemic Personas: How people’s attitudes are intersecting with their actions during challenging times

Pandemic Personas: How people’s attitudes are intersecting with their actions during challenging times.

Politics: Break through the noise and drive change.

Politics: Break through the noise and drive change.

CBD: Help a booming number of consumers discover your brand.

CBD: Help a booming number of consumers discover your brand.

Video Games: To win the game, know the gamer.

Video Games: To win the game, know the gamer.

HealthIQ:  CMO has a new meaning in healthcare.

HealthIQ: CMO has a new meaning in healthcare.

BusinessCore: Businesses don’t make decisions… people do.

BusinessCore: Businesses don’t make decisions… people do.

DemoIQ: Smart marketing starts with knowing people at their core.

DemoIQ: Smart marketing starts with knowing people at their core.

EconomyIQ: We apply common sense to data creation.

EconomyIQ: We apply common sense to data creation.

AdvancedTV: The future of data-driven TV is here.

AdvancedTV: The future of data-driven TV is here.

Wealth Opportunity Segmentation: Marketers can engage their digital audiences with unmatched precision.

Wealth Opportunity Segmentation: Marketers can engage their digital audiences with unmatched precision.

If you want to reach travelers before they book, check out TravelIQ.

If you want to reach travelers before they book, check out TravelIQ.

GeoCreditIQ:  Credit is key to knowing consumers.

GeoCreditIQ: Credit is key to knowing consumers.

InMarketIQ:  Capture the attention of prospects who are ready to buy.

InMarketIQ: Capture the attention of prospects who are ready to buy.

MotivatorIQ:  Understand what drives your customers.

MotivatorIQ: Understand what drives your customers.

CharityIQ:  Changing the world isn’t business as usual.

CharityIQ: Changing the world isn’t business as usual.

Symphony: Segmentation is your path to personalization.

Symphony: Segmentation is your path to personalization.

Marketing makes you a competitor. Our data makes you the winner.

Marketing makes you a competitor. Our data makes you the winner.

FinanceIQ:  Finances shape consumer lifestyles. Our data paints the picture.

FinanceIQ: Finances shape consumer lifestyles. Our data paints the picture.

ChannelIQ: You can influence the influencers.

ChannelIQ: You can influence the influencers.

Videos

Winning with Data Episode 7
Get to know Gamers
Winning With Data: Episode 6
Winning with Data Episode 5
The Future of TV Advertising is Here
Winning with Data: Episode 4 - What's New in Q3?
Introducing BusinessCore
Making Business Data Personal
Winning with Data: Episode 3 - What's New in Q2?
Winning with Data: Episode 2 April 2018
A Data Innovators Discussion: The Data Store
How Our Psychological Approach Impacts Data
Winning with Data Web Show: Episode 1 – December 2017
Learn more about DistanceIQ
Learn more about our New Health & Lifestyle Data
Learn more about New Marriage and Demo Data
Innovation in Data Collaboration: Blending Multiple Data Types for Greater Insights