Data Science & Analytics

Simplify Complex Problems with Predictive Data.

AnalyticsIQ’s data is built by data scientists for data scientists. Created by a team of PhD’s and cognitive psychologists, our data is structured to empower teams to extract custom insights and produce powerful models.

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Power Your Data Platforms.

Work and collaborate seamlessly with AnalyticsIQ’s data across the tools and partners you rely on everyday.

Pair Your Analytics Skills with Our Predictive Data for Big Wins

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Research

Have tough questions that conventional data can’t answer? Let AnalyticsIQ conduct custom psychological research that predicts your audience’s motivations, attitudes and actions related to nearly any topic.

Analytics

If you’re looking for data with scale and depth, our B2C and B2B data has you covered. We’ll get our data into your key environments for seamless data collaboration and exploration.

Modeling

Build, deploy and optimize models tailored to your goals. Whether you’re looking to acquire new customers or prevent current ones from leaving, our detailed data is formatted perfectly for modeling precision.

Data Collaboration

Securely access AnalyticsIQ’s data across leading clean room environments, like Snowflake, for enhanced identity resolution, audience creation and sophisticated measurement attribution insights.

PeopleCore

Keeping Up with Consumers Starts Here.

Our data reflects people’s modern attitudes, aspirations and actions. Specifically designed for data scientists, many of our variables are available on the likert scale or dollars as thousands rather than ranges, making them ideal for customizing models.

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People

263+ Million

Households

127+ Million

Predictive Data

1500+ Variables

BusinessCore

You’re About to Uplevel Your B2B Data Strategy.

Ready to go beyond basic firmographics and outdated employee lists? BusinessCore delivers more intelligence on fast-growing SMBs and the people driving them forward than any other B2B source.

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Professionals

129+ Million

Businesses

24+ Million

B2B2C Linkage

72+ Million

Why Yes, You Can Know Professionals As Real People.

Looking for a complete 360° view of people across both their work and home lives? Connection+ is the B2B2C linkage solution that lets you understand and reach your customers better.

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There is No One-Size-Fits-All Approach.

Work with a partner who deeply understands the use cases, KPIs and regulations for your specific industry, from healthcare to financial services to insurance.

Auto

B2B

CPG

Education

Financial Services

Gaming

Healthcare

Insurance

Media

Non-profit

Political

Retail

Sports

Travel

Your Intro to Our Insights Starts Here

Blog

Economic Data: The Secret for Game Changing Model Performance

Economic data paints the picture of the current state of the economy, which of course, informs business strategy decisions every day. But how can it improve your models?

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Research Report

The Current Impact of Inflation on Consumers

Straight from AnalyticsIQ’s Cognitive Sciences Research Department recent consumer survey, see how current inflation trends are impacting different audiences.

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