The LiveRamp Data Innovators Program Delivers Powerful Predictive Targeting to Marketers

In Blog by Travis Meeks

ORIGINAL POST (Stirista) August 31, 2017 – There’s something special about coming together with another company to offer customers something they can’t get anywhere else. That’s why we jumped at the opportunity to join forces with Stirsita to become the first, proven custom data partnership in LiveRamp’s Data Innovators program. In addition to paving the way for more joint ventures in the future, these new co-created data segments join a host of AnalyticsIQ and Stirista data segments currently available on the LiveRamp IdentityLink Data Store.

Stirista, AnalyticsIQ, and LiveRamp’s Data Innovators Program

Many data providers specialize in certain types of data, and the Data Innovators program offers an unconventional way for us to work with other providers to create new, unique segments. For our initial foray into the program, we started with a combination of Stirista’s life-event trigger data and our multicultural data.

Stirista’s life-event trigger datasets include people who are undergoing major life events, such as getting married, buying their first home, or starting a business. By combining that with multicultural data, Stirista has a dataset that gives insight into some of the events that dominate buying habits for prospects, as well as information that contributes to the foundation of their identities.

But income is also a fundamental part of any consumer’s decision-making process. To address that, Stirista joined forces with AnalyticsIQ because of our reputation for highly accurate discretionary income data. We combined income data with life-event trigger and multicultural data. The resulting segments give marketers an exceptional look at the factors that influence consumers’ purchase decisions. For example, some of the new audiences we have developed together and are now available include:

  • Affluent, Newly Engaged Couples
  • Working Parent, First-Time Home Buyers
  • New Mom, Discount Designer Shoppers

Giving Marketers Access to Key Targets

Luke McGuinness, Head of Data Store at LiveRamp, added, “Marketers are shifting their budgets to people-based marketing and looking for new and unique types of data to create better experiences for consumers and increase the efficacy of their marketing and customer insights. The Data Innovators Program supports this by bringing unique data providers like Stirista and AnalyticsIQ together to build one-of-a-kind audiences that help marketers deliver a great experience via people-based initiatives.”

Reaching the right audience at the right time is a daily challenge for many marketers, often forcing them to advertise to large, generic audiences and straining marketing budgets. We are confident that our work in the Data Innovators program and our existing offerings in the LiveRamp Data Store will make it easier for marketers to reach accurate groups of prospects, refreshed weekly or monthly, precisely when they need specific products or services.

About AnalyticsIQ

AnalyticsIQ is a leading predictive analytics and consumer marketing data innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help marketers understand how and why consumers make decisions. Our accurate and comprehensive PeopleCore consumer database provides unrivaled insights to advertisers, agencies and technology providers. Our data helps brands fuel personalized experiences across channels including direct mail, email, online, mobile and TV. Headquartered in Atlanta, Georgia, AnalyticsIQ’s team of data analysts, scientists, and cognitive psychologists have over 100 years of collective analytical experience and expertise. For more information, visit http://analytics-iq.com and follow us on Twitter @AnalyticsIQ.

About Stirista

Stirista began as an ambitious project from an apartment in San Francisco. But as office space expanded, so did our client base. After a few short years, we have worked with the largest healthcare insurance provider in the world, the biggest telecommunication company in the US, and some of the most prestigious universities in the country. We are on the preferred vendor list for a handful of Fortune 500 companies, with three of the ten largest companies in the world turning to us for marketing insights. Our business lists and consumer e-mails are often used by some of the largest direct marketing agencies to supplement their own data. Stirista’s revenue has grown by double digits every year and our client retention rate is an astounding 95 percent.