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  Programmatic Audio & Advertising Next Mountain To Climb

  Check out this article featuring recent AnalyticsIQ survey research data around podcasts and purchasing behaviors.

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  November 12, 2024
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  Almost 50% Of Podcast Listeners Are Discovering New Products Through Ads

  This article cites AnalyticsIQ’s recent survey data showing the extent to which listeners learn about new brands and products from podcasts.

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  November 11, 2024
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  Marketers Take Note: Listeners say they learned about a brand or product on a podcast

  This article features recent AnalyticsIQ research around podcast listeners learning about and purchasing new products.

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  November 08, 2024
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  Nearly Half Of Podcast Listeners Have Learned About New Brands

  Check out this article featuring recent AnalyticsIQ research data on podcast listening behavior.

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  November 07, 2024
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  In Her Own Words: Scarlett Shipp’s Italian assignment wasn’t a piece of pizza

  Scarlett Shipp, CEO of AnalyticsIQ, speaks to how the professional challenge of relocating to Italy for work helped her become the leader she is at AnalyticsIQ.

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  October 10, 2024
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  The Resurgent Role of Data-Driven Direct Mail in a Digital Age

  Mike Hattub, Chief Solutions Officer at AnalyticsIQ, authored this piece on the value of data driven direct mail in the digital age. When guided by quality data, direct mail can be a powerful channel that drives better results. Check out the full article to learn more.

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  October 08, 2024
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  Cynopsis Media Tech Update

  Check out this article featuring recent research from AnalyticsIQ on consumer TV and streaming behaviors.

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  October 07, 2024
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  Apple Intelligence Reportedly Delayed – Featuring AnalyticsIQ Research

  This article cites AnalyticsIQ’s recent AI Perceptions & Usage research report when discussing the delay of Apple Intelligence.

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  July 28, 2024
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  Elevating The Provider & Patient Relationship By Understanding Provider Diversity

  Christine Lee discusses the importance of understanding provider diversity with provider-as-a-person intelligence.

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  July 21, 2024
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  4 ways predictive messaging can elevate your campaign

  Check out this article by our Margo Hock discussing how messaging informed by predictive data anticipates consumer behaviors before they explicitly express them.

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  July 08, 2024
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  Connecting Retail Media Networks with Custom Audiences

  Retail media networks (RMNs) are becoming a dominant force in the advertising world, propelled by the valuable first-party data they generate.

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  June 11, 2024
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  HealthVerity to Offer AnalyticsIQ Race & Ethnicity Data

  HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced a partnership with AnalyticsIQ, the leading provider of predictive people-based data.

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  June 05, 2024
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  Social reciprocity’s role in promoting wellbeing for senior patients

  An emerging understanding highlights the necessity for a more holistic approach to wellness – one that transcends mere physical examinations and treatments.

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  May 29, 2024
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  Audience Data Sessions: Q&A with AnalyticsIQ

  Our VP of Partnerships Margo Hock sat down with our partners at Eyeota for an Audience Data Sessions Q&A to discuss the importance of leveraging audience data to improve marketing and advertising strategies.

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  May 23, 2024
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  AnalyticsIQ Launches Predictive Solution to Unlock Consumer Marketing Preferences

  AnalyticsIQ, a provider of predictive people-based data, is excited to announce its latest innovation in marketing data and analytics: ChannelIQ.

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  May 01, 2024
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  8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

  Ask any marketer and they will tell you that they’ve seen a significant shift in recent years. The era of broad, one-size-fits-all campaigns has quickly given way to a more nuanced, targeted and personalized approach.

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  April 21, 2024
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  Psychologists Find A New Way To Analyze Behavior And Target Ads

  Full-time cognitive psychologists in AnalyticsIQ’s research department have been working to determine the best ways to improve performance with each targeted ad, especially since cookies have begun to disappear as targeting options.

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  April 08, 2024
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  Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement

  The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.

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  March 28, 2024
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  Balancing Act: Navigating Personalization and Privacy in Modern Marketing

  Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible.

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  March 19, 2024
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  Elevate B2B Targeting Precision with Custom Audiences

  AnalyticsIQ VP of Partnership, Margo Hock, sits down to talk about the ways brands can elevate their B2B targeting by utilizing custom audiences.

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  February 01, 2024
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  Tuesdays with Trailblazers ft. Travis Meeks, VP of Marketing, AnalyticsIQ

  Travis Meeks, VP of Marketing, AnalyticsIQ, breaks down how data-driven insights and predictive analytics exponentiate modern B2B marketing, messaging, and targeting capabilities.

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  January 16, 2024
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  What’s on the Horizon for Marketing in 2024?

  Scarlett Shipp, CEO of AnalyticsIQ, remarks on data and marketing trends she expects to see emerge in 2024.

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  December 15, 2023
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  The Awesome Power of B2B2C Linkage Data

  Scarlett Shipp, AnalyticsIQ’s CEO, discusses the power of B2B2C linkage data and explains how to integrate that data into current data-driven strategies to amplify marketing outreach efforts.

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  December 12, 2023
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  Maximizing Media Impact with Custom Audiences

  Margo Hock, AnalyticsIQ’s Vice President of Partnerships, discusses the power of custom audience targeting and the importance it can play in Q4 marketing efforts.

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  November 29, 2023
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  Embracing SDOH Data Monitoring for Transformative Healthcare

  Christine Lee, Head of Health Partnerships at AnalyticsIQ, talks about the importance of understanding the multifaceted dimensions of patient wellness goes beyond the medical symptoms presented in a clinical setting.

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  November 28, 2023
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  Uncovering the Hidden Gems within Your Datasets

  AnalyticsIQ’s Christine Lee talks about why data clearly matters in pharma and how healthcare organizations can find hidden gems in their datasets.

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  November 13, 2023
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  MarTech Edge Interview with Scarlett Shipp, Chief Executive Officer, AnalyticsIQ

  Scarlett Shipp, Chief Executive Office at AnalyticsIQ, sits down with MarTech Edge to talk about her role as CEO and more.

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  November 02, 2023
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  The Data Fitness Regimen: Keeping Your Data Strategy in Peak Condition

  Learn more about what AnalyticsIQ CEO, Scarlett Shipp, has to say about the steps required to construct a resilient “data body” that can deliver results on par with professional athletes.

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  October 25, 2023
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  Making Every Moment Count With Personalized Patient Engagement

  Our colleague, Christine Lee, discusses how the pursuit of personalized engagement in healthcare begins with a deep understanding of the individual’s unique needs, preferences, and lifestyle.

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  October 21, 2023
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  Empowering students, local community to turn data into action

  Learn more about how AnalyticsIQ is helping to Infuse data usage into curriculum and what skills data can bring to students.

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  October 07, 2023
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  Claritas Acquires ArtsAI To Help Drive Personalized Campaigns

  In August, Claritas partnered with AnalyticsIQ, a provider of predictive people-based data, to offer PRIZM Premier segmentation codes. With this alliance, clients from various verticals can execute targeted marketing communications across multichannel media.

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  September 13, 2023
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  Belmont Uses Data for Change, Empowerment and Action

  A data collaborative at Belmont University seeks to empower all campus community members, including students, to utilize and strategize with data, as well as create a larger impact on the surrounding Nashville community.

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  September 13, 2023
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  MarTech Interview with Scarlett Shipp, CEO at AnalyticsIQ

  Scarlett Shipp, CEO at AnalyticsIQ CEO, Scarlett Shipp, sits down for an insightful Q&A interview with MarTech.

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  September 05, 2023
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  Driving fan engagement through personalised TV connections

  This article from our Margo Hock dives into the dynamic arena of sports fan engagement.

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  September 05, 2023
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  Enhancing Patient Adherence & Improving Treatment Outcomes

  Our Christine Lee discusses the most common barriers to treatment adherence, as well as how healthcare workers can help their patients overcome their personal barriers, improving their healthcare outcomes.

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  August 01, 2023
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  AnalyticsIQ and Claritas Join Forces to Enhance Marketing ROI with PRIZM Premier Segmentation

  Learn more about our partnership with Claritas here!

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  August 01, 2023
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  AnalyticsIQ and Claritas Partner to Drive Marketing ROI with PRIZM Premier Segmentation

  AnalyticsIQ, the leading provider of predictive people-based data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, that enables AnalyticsIQ to seamlessly offer PRIZM® Premier segmentation codes.

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  August 01, 2023
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  Time to Raise Your Embedded Insurance Game

  Executives are practically salivating when considering their share of the $70 billion U.S. embedded insurance opportunity. Learn more here.

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  July 17, 2023
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  Americans’ use of healthcare wearables expanding rapidly, survey says

  AnalyticsIQ research on how people are incorporating health tech into their lives featured by MedTech Dive.

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  June 14, 2023
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  Low-Income, Racial Minorities More Likely to Use Telehealth

  A recent study indicates that within low-income populations, Asian and Hispanic patients are more likely to use telehealth than White and Black patients.

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  June 05, 2023
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  Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank

  AnalyticsIQ data and insights featured in this article from The Financial Brand.

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  May 26, 2023
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  Drive fan engagement with business customers using B2B2C data

  This article from our Curtis Marshall outlines how sports organizations can leverage the power of B2B2C data to improve fan engagement with business customers.

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  May 26, 2023
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  Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies

  Read how marketers at banks, credit unions and other financial services companies can use predictive data analysis to do their jobs more effectively.

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  May 24, 2023
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  The Link Between Money Probs and Mental Health (and How to Improve Both)

  Inflation is spiraling. Layoffs are trending. Affording life tops our collective stress lists. Time to make sense of your dollars—and your mental health – featuring AnalyticsIQ’s inflation research.

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  May 22, 2023
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  Telehealth Usage Among Low-Income Racial and Ethnic Minority Populations During the COVID-19 Pandemic: Retrospective Observational Study

  In this study, AnalyticsIQ data provided deidentified patient-level insight including patient characteristics telehealth usage across demographic and socioeconomic indicators.

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  May 12, 2023
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  The Worst Inflation of All: Record Levels of Debt

  Inflation has taken its toll on most household finances. NerdWallet recently featured AnalyticsIQ research into the impact of inflation on consumers.

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  May 09, 2023
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  How the rise of social gaming has impacted consumers’ gaming and spending habits

  As gaming expands its hold on entertainment and popular culture, the way that gamers engage with the medium is becoming more inherently social — and gamers’ spending habits are evolving as a result.

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  May 09, 2023
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  Scarlett Shipp Named One of The Top Women in Media & Ad Tech

  President and Chief Operating Officer Scarlett Shipp has been honored as one of the Top Women in Media & Ad Tech by AdMonsters + AdExchanger as a Data Demystifier thanks to her innovative leadership at AnalyticsIQ!

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  May 02, 2023
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  Marketing data isn’t a set it and forget it

  With 2023 in full swing, it’s the perfect time for marketers to prepare to tackle challenges throughout the remainder of the year, including new privacy regulations, shifting consumer expectations and ever-changing media trends.

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  March 07, 2023
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  Customer Experience 2.0: The Power of Predictive Data in the Insurance Industry

  The next generation of insurers must look beyond traditional attributes and embrace new forms of data and analytics, including contextual, behavioral and motivational data.

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  March 07, 2023
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  Going Beyond the Chart – Understanding Social Determinants of Health

  This article by Christine Boley of AnalyticsIQ breaks down social determinants of health, the categories they fall into, and present strategies for how they can be addressed within outcomes research.

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  February 09, 2023
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  Price is top reason why consumers want to drop auto insurance providers

  The majority of Americans who were considering dropping their auto insurance providers cited price as the main motivator, according to a survey by data company AnalyticsIQ.

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  February 03, 2023
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  The Future of Privacy: Predictions for 2023

  Tim Sleath, VP of product management at VDX.tv and Scarlett Shipp, president and COO of AnalyticsIQ break down the state of the industry, and the changes advertisers can expect to see in data privacy from the start of the new year.

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  December 21, 2022
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  Cognitive Scientist: A Day in the Life

  A cognitive scientist at a data company? Yes, you read that right. Dr. Sarah Cavrak shares insight into her unique role in powering AnalyticsIQ’s research-based approach to data creation.

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  December 08, 2022
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  How Using B2B2C Identity Data To Serve Small Companies Could Mean Big Business

  Successfully serving small companies before they explode is key for B2B companies looking to establish profitable, long-term relationships.

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  December 08, 2022
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  AnalyticsIQ Launches Product Linking Business With Consumer Data

  AnalyticsIQ announces the launch of its business-to-consumer solution that links data from its business database and consumer database.

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  November 07, 2022
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  The B2B Buying Cycle Is Revving Up

  As B2B buying cycles speed up and buying committees expand, B2B Marketers must find a way to tell a story that resonates even quicker. But how?

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  October 28, 2022
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  2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

  As more buyers customized engagement, marketing teams are prioritizing their database strategies to help inform their next move.

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  October 24, 2022
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  What Insurers Should Know About Renters Today

  A byline by AnalyticsIQ CEO, Dave Kelly, titled, “What Insurers Should Know About Renters Today.”

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  March 11, 2022
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  How Sustainable Brands can Connect with the True Champions of Their Cause

  Adam Blair published a byline by AnalyticsIQ CEO, Dave Kelly, titled, “How Sustainable Brands can Connect with the True Champions of Their Cause.”

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  February 18, 2022
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  Report Identifies Sustainable Product Purchasing Trends

  Jacqueline Barba published her story on AnalyticsIQ’s green persona report, which was also included in the publication’s newsletter.

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  February 17, 2022
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  Crypto Believers Try to Recruit You in eToro’s Super Bowl Ad

  Jason Notte included data from AnalyticsIQ within a Super Bowl piece titled, “Crypto Believers Try to Recruit You in eToro’s Super Bowl Ad.”

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  February 13, 2022
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  Luxury positions fashionable foot forward for Super Bowl

  Katie Tamola published her story titled “Luxury positions fashionable foot forward for Super Bowl” and included commentary from Dave as well as a link back to AnalyticsIQ.

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  February 11, 2022
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  FTX Teases Crypto Super Bowl 56 Ad and Bitcoin Giveaway

  Jason Notte included data from AnalyticsIQ within a Super Bowl piece titled, “FTX Teases Crypto Super Bowl 56 Ad and Bitcoin Giveaway.”

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  February 07, 2022
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  Understanding an Individual’s Uniquely Personal Health Beliefs & Behaviors to Drive Better Outcomes

  HIT Consultant published Dave’s byline titled, “Understanding an Individual’s Uniquely Personal Health Beliefs & Behaviors to Drive Better Outcomes.”

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  December 28, 2021
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  Improving Health Outcomes by Understanding Individual Attitudes and Behaviors Towards Wellness

  Learn how brands and marketers can reach today’s modern healthcare consumers and patients in a digital-first era.

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  December 26, 2021
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  How B2B2C Data Helps Marketers Respond To Blurring Lines Between Professional & Personal Worlds

  Kelly Lindenau published Curtis’ byline titled, “How B2B2C Data Helps Marketers Respond To Blurring Lines Between Professional & Personal Worlds.”

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  December 17, 2021
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  Real-time industry reactions to Meta, Facebook’s big rebrand

  Kendra Clark published an industry reaction piece around Facebook’s metaverse and included commentary from Dave Kelly.

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  October 28, 2021
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  Real-time Analytics News for Week Ending October 23

  Salvatore Salamone included the announcement of AnalyticsIQ’s marketing data now being widely available on the AWS Data Exchange in a round-up piece on real-time analytics news.

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  October 24, 2021
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  AnalyticsIQ Makes Marketing Data Available on AWS Data Exchange

  Editors at MarTech Series published the news of AnalyticsIQ’s B2B and B2C data now being available on the AWS Data Exchange.

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  October 20, 2021
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  AnalyticsIQ Makes Marketing Data Available on AWS Data Exchange

  Sudipto Ghosh at AiThority published the news of AnalyticsIQ’s B2B and B2C data now being available on the AWS Data Exchange.

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  October 20, 2021
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  Storage News Ticker – October 19

  Chris Mellor at Blocks & Files included the news of AnalyticsIQ’s B2B and B2C data now being available on the AWS Data Exchange in a round-up piece.

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  October 19, 2021
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  AnalyticsIQ Marketing Data Now Available on AWS Data Exchange

  Datanami published the news of AnalyticsIQ’s marketing data being available on the AWS Data Exchange.

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  October 19, 2021
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  Explosion in Remote Work Further Blurs Boundaries Between B2B and B2C Marketing – Here’s How to Adapt

  Bob Thompson published a contributed article from Dave around the topic of: WFH Adds to the Blurring Boundaries of B2B and B2C Marketing – Here’s How To Adapt.

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  October 07, 2021
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  AnalyticsIQ Made Alliance with Snowflake

  TalkCMO published the news of AnalyticsIQ’s integration partnership with Snowflake on the site’s “Quick Bytes” column.

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  September 20, 2021
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  Real-time Analytics News for Week Ending September 18

  Salvatore Salamone included the announcement of AnalyticsIQ’s expanded relationship with Snowflake in a round-up piece on real-time analytics news.

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  September 19, 2021
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  Your occasional storage digest with Rewind, Satori, a Snowflake quadfecta, benchmark bifecta and more

  Chris Mellor included the news of AnalyticsIQ’s integration partnership with Snowflake in a round-up piece.

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  September 17, 2021
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  AnalyticsIQ Announces Data Integration Partnership With Snowflake

  Dom Nicastro included the news of AnalyticsIQ announcing a data integration partnership with Snowflake in today’s CX news round-up.

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  September 17, 2021
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  AnalyticsIQ Announces Data Integration Partnership with Snowflake

  Sudipto Ghosh published the news of AnalyticsIQ’s integration partnership with Snowflake.

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  September 17, 2021
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  AnalyticsIQ Announces Data Integration Partnership with Snowflake

  Joyce Wells shared the news of AnalyticsIQ’s integration partnership with Snowflake.

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  September 16, 2021
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  Analytics IQ Launches Data Shop on Narrative’s Data Streaming Platform

  Daniel Gutierrez published the news on AnalyticsIQ launching a data shop on Narrative’s data streaming platform.

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  August 31, 2021
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  Retail eCommerce news from week beginning 23 August 2021

  Roy Edwards published the news on AnalyticsIQ launching a data shop on Narrative’s data streaming platform.

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  August 30, 2021
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  Analytics IQ Launches Data Shop on Narrative’s Data Streaming Platform

  Vishal Miktewar from TalkCMO has published the news on AnalyticsIQ launching a data shop on Narrative’s data streaming platform.

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  August 25, 2021
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  AnalyticsIQ Launches Data Shop on Narrative’s Data Streaming Platform

  Sudipto Ghosh published the news on AnalyticsIQ launching a data shop on Narrative’s data streaming platform.

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  August 25, 2021
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  MarTech Interview with Dave Kelly, Founder & CEO at AnalyticsIQ

  Paroma Sen published a Q&A with Dave Kelly on how marketing and advertising leaders can create more impact with their online media plans and strategies.

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  July 27, 2021
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  Marketing The Eco-Friendly Brand

  Paul Talbot published a Q&A with Dave Kelly around marketing to the eco-friendly consumer.

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  July 22, 2021
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  Audience Data Is Key To Priming The Pump For TV Deal Fluidity

  Sarah Sluis published Allison’s quote as the feature of the AdExchanger newsletter on 7/2. This newsletter provides an exclusive first look at the piece for subscribers.

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  July 05, 2021
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  AnalyticsIQ Names Branton New Leader of Advanced TV Strategy

  AnalyticsIQ announces that Allison Branton has joined the company as the new leader of Advanced TV Strategy.

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  June 30, 2021
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  Karlsgate Expands Karlsgate Identity Exchange™ with the Addition of Leading Marketing Data Creator, AnalyticsIQ

  MarTech Series editors published the news of the AnalyticsIQ & Karlsgate partnership to enable secure sharing of powerful predictive data.

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  June 16, 2021
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  Vegan? Recycled? Eco-Friendly? Survey Reveals the Sustainability Buzzwords Shoe Shoppers Value Most

  Kate Nishimura included AnalyticsIQ’s green personas data and commentary from Scarlett Shipp heavily throughout a larger piece about climate conscious consumers.

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  May 28, 2021
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  Going Beyond Demographic Data is Crucial for Banks in Digital Age

  AnalyticsIQ CEO, Dave Kelly, shared information around the similar banking experiences millennials and baby boomers’ prefer despite their massive age gap.

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  May 17, 2021
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  Blue Health Intelligence, AnalyticsIQ to help fight health inequity by enhancing payer data

  Anuja Vaidya, a reporter covering hospitals and health IT published the news of AnalyticsIQ partnering with BHI.

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  May 09, 2021
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  Understanding National Health Disparities

  Ian Schnepf of HealthTech HotSpot published the news of AnalyticsIQ partnering with Blue Health Intelligence.

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  May 03, 2021
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  Understanding Pandemic-Induced Shopping Habits is Key to Driving Post-COVID Sales

  Joe Keenan published a byline from Dave Kelly using data from AnalyticsIQ that showcases consumer shopping habits during the pandemic.

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  April 29, 2021
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  Hoteliers: Do You Know What Motivates Your Guests to Travel?

  Michal Escobar interviewed AnalyticsIQ CEO, Dave Kelly, for a Q&A on Hospitality Technology.

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  April 26, 2021
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  Data Collaborations Are On the Rise: Friday’s Daily Brief

  Chris Wood included AnalyticsIQ’s streaming insights in MarTech Today’s daily digest newsletter

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  April 09, 2021
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  Started A New Job While Remote? Here’s How To Get To Know Your Co-Workers In Person

  AnalyticsIQ’s data was featured in a trend piece by Kristin Stroller focusing on the shift in remote work.

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  April 07, 2021
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  The Important Role of Cognitive Science in Marketing Data Creation

  Charles Roe, managing editor at Dataversity, published a byline by AnalyticsIQ’s CEO Dave “The Important Role of Cognitive Science in Marketing Data Creation” on their site.

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  April 02, 2021
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  Reigniting US Travelers: Understanding What Will Attract Them to Book

  eHotelier’s Matthew Stephens interviewed AnalyticsIQ CEO Dave on an episode of the podcast, to discussing AnalyticsIQ’s travel data.

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  March 25, 2021
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  See how age and illnesses change the risk of dying from covid-19

  AnalyticsIQ is proud that our data was leveraged in research conducted by The Economist to examine the correlation between underlying health conditions, demography, and patient outcomes.

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  March 11, 2021
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  Audience Data Sessions Q&A with AnalyticsIQ

  Margo Hock, VP of Partnerships for AnalyticsIQ, gives us the scoop on how AnalyticsIQ’s unique marketing data infused with cognitive psychological research is making an impact on marketers and data science teams in 2021, and what’s ahead.

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  February 26, 2021