Investors

With thousands of actionable data signals on 251+ million people, our data delivers 15% stronger predictive power than anyone else in the industry. From interests and purchase behavior to demographic data points and even media consumption behaviors, we deliver a complete 360 degree customer view. And in a time of rapid work-life changes, you can even connect our BusinessCore professional data to our consumer marketing profiles via PeopleCore for a B2B2C view.

As data scientists ourselves, we understand that simple, binary audience segmentation may work great for running a display ad, but basic data only creates mediocre insights and models. Many of our data variables are delivered in a range (1-7). This gives analytics teams the flexibility to easily slice and dice or dial up or down their modeling strategy. Even our income data is delivered to the nearest thousand, rather than a large range. These small, yet mission critical details are why successful data science teams prefer AnalyticsIQ. Essentially, we speak geek!

Ever wish you had a crystal ball? At AnalyticsIQ, we help you look into the future by delivering innovative data and analytics solutions. If you have a big, unique question that requires out of the box thinking, you’re in the right place. Our team of data scientists, analysts and cognitive psychologies regularly partner with investment teams to research, develop and validate sophisticated, custom models to answer your biggest, most unique questions.