Your privacy is our priority.
Put yourself in the driver’s seat and control how your data is used.
How is my info part of AnalyticsIQ’s marketing database?
At AnalyticsIQ, we leverage public data sources, like census data and real estate information. We then put our team of data scientists to work, building models that predict elements of your life and lifestyle. These data attributes could be as simple as predicting that you own a dog so that a pet supply store can target you with a marketing message about a sale on dog food. It wouldn’t make much sense to share this message if you’re a cat owner, huh?
Whether we are predicting pet ownership, the types of vacations you may enjoy or if you’re in market for a new SUV, our vision is to simply help you receive a better, more personalized experience that enhances your life.
Does AnalyticsIQ use my social media data?
At no time do we ever obtain private data – such as your activity on a social media website – to create our predictive audience segments. This means we don’t engage in unethical practices like secretly scraping website data. We make it very clear to advertisers that the data we create is inferred and utilizes advanced analytical techniques… not known, private data.
What’s in it for me?
We’re glad you asked. Our data is to be used for marketing purposes only. That means companies aren’t making serious decisions using our data, like whether or not you should receive a loan. Companies do use our data, however, to make the most of their marketing budget by delivering you intelligent, personalized experiences across channels.
Hover over the following tiles to see how AnalyticsIQ data can help you:
We make it easy to control your data.
You’re just a click away from more insights! Whether you want to learn what type of marketing information about you is included in our marketing database, opt-out of having your data made available to marketers or even have your data deleted entirely, simply head to our OneTrust portal. OneTrust is the #1 most widely used privacy, security and trust platform so you can feel confident in a secure process.
Our approach to privacy is clear.