Your privacy is our priority.

Put yourself in the driver’s seat and control how your data is used.

How is my info part of AnalyticsIQ’s marketing database?

Our approach to curating consumer and business marketing data is both transparent and ethical. That’s why we’re happy to share the art and science behind our approach.

At AnalyticsIQ, we leverage public data sources, like census data and real estate information. We then put our team of data scientists to work, building models that predict elements of your life and lifestyle. These data attributes could be as simple as predicting that you own a dog so that a pet supply store can target you with a marketing message about a sale on dog food. It wouldn’t make much sense to share this message if you’re a cat owner, huh?

Whether we are predicting pet ownership, the types of vacations you may enjoy or if you’re in market for a new SUV, our vision is to simply help you receive a better, more personalized experience that enhances your life.

Does AnalyticsIQ use my social media data?

At no time do we ever obtain private data – such as your activity on a social media website – to create our predictive audience segments. This means we don’t engage in unethical practices like secretly scraping website data. We make it very clear to advertisers that the data we create is inferred and utilizes advanced analytical techniques… not known, private data.

What’s in it for me?

We’re glad you asked. Our data is to be used for marketing purposes only. That means companies aren’t making serious decisions using our data, like whether or not you should receive a loan. Companies do use our data, however, to make the most of their marketing budget by delivering you intelligent, personalized experiences across channels.

 

 

Thanks to AnalyticsIQ data, you may:

  • Discover a new product you love because you saw a digital ad targeted to you
  • Save money by receiving a special offer or discount delivered to your mailbox or inbox
  • Watch an entertaining TV commercial that makes you aware of a sales event
  • Learn about a complimentary product or service that can help your business grow
  • Save time and enjoy a better website experience with personalized content

We make it easy to control your data.

At AnalyticsIQ, we protect and respect your right to privacy. Follow the relevant links below to take control.

Want to know what your marketing information looks like in our database? Download the Marketing Data Report Request HERE to receive a sample of representative data.
 

Our approach to privacy is clear.

Say goodbye to complex legalese meant to scare, intimidate or trick consumers. Our approach to privacy is clear. Our data is sourced ethically. If you don’t want to be included in our database, we make it easy to opt-out. And as proud members of organizations like the ANA, we abide by all federal, state, local and industry level regulations when it comes to collecting, protecting and providing access to data. Our full privacy policy is accessible here.