The basis of analyzing data is constantly asking why things are the way they are. One of the lessons I stress when training new data analysts is to always ask the question, “Why?”. “Why does my data look this way?” “Why do people behave...
In today’s connected world, the analytical and data-driven marketer must walk the fine line between valuable personalization and simply creepy. Consumers are more concerned with both relevance and privacy than ever before. That means marketers must respect and respond...
Exclusive audiences combine predictive and behavioral consumer data for precise ad targeting LEESBURG, VA AND ATLANTA, GA, Sept. 26, 2017 — Real-world location intelligence provider Gravy Analytics and predictive consumer marketing data firm AnalyticsIQ today...
Skydeo and AnalyticsIQ join forces to help brands and agencies learn more about the people using mobile apps and target them for precise advertising ATLANTA, GA., September 12, 2017 – AnalyticsIQ, a leading predictive analytics and consumer marketing data company,...
It’s official – after 10 years of delivering the most predictive data on the planet, the team at AnalyticsIQ is thrilled to reveal our new logo, enhanced website, and refreshed brand! And we’ve got to say – we look good. But after successfully helping countless...
